The Great Canadian Tech Trek: Montreal

Join us for The Great Canadian Tech Trek as we bring the latest insights from the Canadian Media Usage Study (CMUST) directly to our members in Montreal, Halifax, and Vancouver!

For over 20 years, CMUST has been the essential resource for understanding evolving media consumption habits in Canada. Discover key trends in media usage, including the rapid growth of Connected TV, the rise of Retail Media, new developments in eCommerce, and much more. By drawing on diverse industry data sets, CMUST offers a comprehensive snapshot of today’s shifting media landscape.

Don’t miss this opportunity to get exclusive, localized insights as we take CMUST on the road to connect with our community in these three dynamic cities!

We can’t wait to see you there! Limited tickets available. This event will be held in French and English.

Interested in becoming a speaker or sponsor? Reach out to events@iabcanada.com

Agenda

Time (ET)	Topic
10:30h – 11:00h	Enregistrement / Registration
11:00h -11:05h	Ouverture de l’évènement / Opening Remarks Kateri-Anne Grenier, Partner, Co-leader, Privacy & Cibersecurity, Fasken
11:05h – 12:05h	Présentation de l’étude CMUST 2024 / Presentation CMUST Study 2025 L’Étude canadienne sur l’utilisation des médias (CMUST) est un rapport complet et réimaginé qui documente l’évolution des habitudes de consommation médiatique des consommateurs sur différents appareils et écrans, segments d’âge et canaux médiatiques, qu’ils soient numériques ou traditionnels. La plus récente édition, s’inscrivant dans une tradition de plus de 20 ans, suivra les changements dans les habitudes médiatiques des Canadiens en s’appuyant sur des ensembles de données provenant de l’ensemble de l’industrie. Vous pouvez vous attendre à des mises à jour sur les habitudes médiatiques globales, la croissance continue de la télévision connectée (CTV), le commerce électronique, les médias de détail et bien plus encore. Orateurs: Jean-Francois Bourdeau, Marketing Science Director, Omnicom Media Group Juliane Baraldi-Gravel, Associate Airector, Omnicom Media Group
12:15h – 12:30h	Staying Ahead: Key 2024 Trends Comscore looks forward to presenting some key 2024 trends detailing Canadian digital media usage with a special focus in the Quebec region. Topics will include: Canadian audiences, demography, and platform use The streaming and video landscape Specific industry insights The incremental audience found on social The goal is to give you some historical, domestic, and local relevancy, keeping your finger on the pulse of digital media trends to support your current and future strategy. Speaker: Paul Rich, Director, Canada, Comscore
12:30h – 12:55h	Table ronde / Panel: Buying for Canada Canada’s digital advertising landscape reflects the country’s rich diversity. This panel discussion will examine the strategies and challenges involved in buying Canadian digital advertising for Canadian advertisers. Topics will include the role of multiculturalism in connecting with diverse audiences, the importance of supporting local media, and the need for reliable Canadian data to drive effective campaigns. This session will provide practical insights and approaches to help advertisers, agencies, and media partners navigate the unique aspects of advertising in Canada. Modéré par TBA, Fasken Panélistes / Panelists: Emilie Filion, Directrice Croissance Numérique, CBC / Radio-Canada Olivier Laflamme, VP, Leadership Client, Carat TBA, Quebecor
12:55h – 13h	Remarques de clôture / Closing Remarks Kateri-Anne Grenier, Partner, Co-leader, Privacy & Cibersecurity, Fasken
13h – 14h	Réseautage sociale / Social Networking Déjeuner (Boissons et hors d’oeuvres) / Drinks and hors d’oeuvres

Thank you to our Sponsors

Elite Corporate Sponsors

Canadian Tech Trek Partner

Venue Sponsor

Speakers

Kateri-Anne Grenier Fasken
Jean-Francois Bourdeau Omnicom Media Group
Juliane Baraldi-Gravel Omnicom Media Group
Paul Rich Comscore
Emilie Filion CBC / Radio-Canada
Olivier Laflamme Carat