Join us for The Great Canadian Tech Trek as we bring the latest insights from the Canadian Media Usage Study (CMUST) directly to our members in Montreal, Halifax, and Vancouver!
For over 20 years, CMUST has been the essential resource for understanding evolving media consumption habits in Canada. Discover key trends in media usage, including the rapid growth of Connected TV, the rise of Retail Media, new developments in eCommerce, and much more. By drawing on diverse industry data sets, CMUST offers a comprehensive snapshot of today’s shifting media landscape.
Don’t miss this opportunity to get exclusive, localized insights as we take CMUST on the road to connect with our community in these three dynamic cities!
We can’t wait to see you there! Limited tickets available.
Interested in becoming a speaker or sponsor? Reach out to events@iabcanada.com
Agenda
| Time (PT) | Topic |
|---|---|
| 3:00pm – 3:30pm | Registration |
| 3:30pm -3:35pm | Opening Remarks
Paolo Lacuna, Content Strategy Director, IAB Canada |
| 3:35pm – 4:35pm | Canadian Media Usage Study (CMUST) 2024
The Canadian Media Usage Study (CMUST) is a comprehensive, re-engineered report that documents the changing media consumption habits of consumers across devices and screens, different age segments and digital vs traditional media channels. The latest instalment in the 20+ year tradition will track changes in the media habits of Canadians drawing on data sets from across the industry. You can expect updates on overall media habits, the continued growth of Connected TV, eCommerce, Retail Media and more. Speaker:
|
| 4:35pm – 4:50pm | Staying Ahead: Key 2024 Trends
Comscore looks forward to presenting some key 2024 trends detailing Canadian digital media usage. Topics will include:
The goal is to give you some historical, domestic, and local relevancy, keeping your finger on the pulse of digital media trends to support your current and future strategy. Speaker: Paul Rich, Director, Canada, Comscore |
| 4:50pm – 5:15pm | Panel: Buying for Canada
Canada’s digital advertising landscape reflects the country’s rich diversity. This panel discussion will examine the strategies and challenges involved in buying Canadian digital advertising for Canadian advertisers. Topics will include the role of multiculturalism in connecting with diverse audiences, the importance of supporting local media, and the need for reliable Canadian data to drive effective campaigns. This session will provide practical insights and approaches to help advertisers, agencies, and media partners navigate the unique aspects of advertising in Canada. Moderated by Julie Thorne, Group Account Director, Media Experts Panelists:
|
| 5:15pm – 5:30pm | Townhall Discussion
The Canadian digital marketing landscape is constantly changing. New technologies emerge, consumer behaviours shift, and regulations adapt. This town hall brings together a diverse community of advertisers, agencies, publishers, and ad tech professionals to explore these ongoing transformations. Moderated by Sonia Carreno, IAB Canada |
| 5:30pm – 5:35pm | Closing Remarks
Paolo Lacuna, Content Strategy Director, IAB Canada |
| 5:35pm – 6:30pm | Social Networking
|
Thank you to our Sponsors
Elite Corporate Sponsors
Canadian Tech Trek Partner
Speakers
-
Erin McWhinnie
OMD -
Paul Rich
Comscore -
Sonia Carreno
IAB Canada -
Marc Brasset
Western Media Group -
Naomi Zhao
Eastward Media -
Megan Halkett
Patio -
Paolo Lacuna
IAB Canada -
Julie Thorne
Media Experts