IAB Canada’s State of the Nation event is the must-attend annual summit for the digital advertising industry. Bringing Canada’s digital advertising industry together, this event features vital industry insights, critical priorities for 2024 and global updates essential for agencies, advertisers, publishers and the ad tech community.
Don’t miss out on this unparalleled opportunity to stay at the forefront of industry trends and insights!
We can’t wait to see you there! Limited tickets available.
| Time (PT) | Topic |
|---|---|
| 2:30pm – 3:00pm | Registration |
| 3:00pm – 3:05pm | Opening Remarks
Laura Ferron, Head of Member Relations and Strategic Partnerships, IAB Canada |
| 3:05pm – 3:25pm | The State of Canadian Industry
IAB Canada kicks off with highlights from the industry’s latest advertising revenue data and looks at the current digital media landscape in Canada. Sonia Carreno, President, IAB Canada |
| 3:25pm – 3:40pm | The State of Canadian Media Usage
The Canadian media landscape continues to evolve rapidly, and marketers need to stay ahead of the curve to effectively reach their target audiences. In this session, we’ll explore the latest insights on changing Canadian media consumption habits, platform preferences, and emerging trends. We’ll also look into the nuanced marketing landscape in British Columbia and its unique set of trends and opportunities. Paul Rich, Director, Canada, Comscore |
| 3:40pm – 3:55pm | Canadian Intelligence – Solution Made in Canada
The Canadian population continues to grow and become increasingly diverse with the influx of newcomers. What does this evolution of our population look like at a national, provincial, and municipal level? What are the opportunities for media and marketers? This session will answer these questions and more.
Rahul Sethi, Managing Director, CulturaliQ |
| 3:55pm – 4:25pm | Panel Discussion – How to Make Magic Happen
This session brings together leading media publishers and ad tech providers to showcase how they can translate the evolving advertiser needs into tangible results. Discover the latest innovations, strategies, and partnerships that are driving the future of digital advertising in Canada. Moderated by Courtney Strouthos, Strategy Director, Cossette Media Panellists:
|
| 4:25pm – 4:55pm | Townhall Discussion
The Canadian digital marketing landscape is constantly changing. New technologies emerge, consumer behaviours shift, and regulations adapt. This town hall brings together a diverse community of advertisers, agencies, publishers, and ad tech professionals to explore these ongoing transformations. Moderated by Sonia Carreno, IAB Canada Panellists:
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| 4:55pm – 5:00pm | Closing Remarks
Laura Ferron, Head of Member Relations and Strategic Partnerships, IAB Canada |
| 5:00pm – 6:30pm | Social Networking
|
Interested in becoming a speaker or sponsor?
Reach out to memberships@iabcanada.com
Thank you to our sponsors
Elite Corporate Sponsors
Industry Sponsors
Speakers
-
Sonia Carreno
IAB Canada -
Paul Rich
Comscore -
Rahul Sethi
CulturaliQ -
Dominic Laforest
Corus Entertainment -
Courtney Strouthos
Cossette Media -
Huw Cawthorn
Bell Media -
Naomi Zhao
Eastward Media -
Chris Phillips
London Drugs -
Noel Geer
Connected Interactive