Written by: Melody Lin With Canada being one of the most multicultural countries in the world, message diversification is more important now than ever before. IAB Canada’s Digital@Dusk event took place in Vancouver this week. Digital and multi-platform professionals from…
Read MoreThe following additional areas were also probed in late January/early February, including Ad Blocking, Fee Transparency, Legally Compliant Data, Valid Traffic and legitimate Viewability metrics. Over 80% of the sample was equally split between buy-side versus sell-side firms; i.e. agencies/clients…
Read More
Our goal at IAB Canada continues to be centered around strengthening trust between advertisers and the digital media supply chain. With Brand Safety being top of mind in 2017, we believe that providing education in this specific area goes a…
Read MoreAs we mentioned last year, IAB Canada is committed to supporting healthy discussion and education on all matters concerning online media and marketing. As part of this commitment, IAB Canada is proud to partner where possible, with Canadian and global…
Read MoreIAB Canada is committed to supporting healthy discussion and education on all matters concerning online media and marketing. As part of this commitment, IAB Canada is proud to partner where possible, with Canadian and global organizations to provide our members…
Read MoreIAB Canada kicked off its new Seminar Series last week entitled “The Business of Digital”. The series is designed to take deep dives into challenges and opportunities that exist within the Canadian digital landscape. The focused and more intimate approach…
Read MoreIAB Canada is pleased to be partnering with FITC Toronto this year. Year over year, FITC Toronto is the preeminent conference for those who are focused on creative in Canada. Running from April 12 to April 14, this three-day conference…
Read MoreRegister for Engage2015, your best chance to network with the next generation of leaders at one great event. On Thursday March 26th at The Carlu in Toronto, IAB Canada is hosting Engage2015 – a special event that we’ve never done…
Read More
Are you on Facebook or Twitter while watching TV? Are you sharing comments about the program you’re watching or reading other people’s commentary? Have you ever searched for brand information while watching television? How about your friends, family and colleagues?…
Read More
When reflecting on your own media habits and how they’ve evolved in the past few years, do you feel you are watching more or less television than before? How about how much time you spend reading printed daily newspapers? Or…
Read More
If you’re in the Montreal area, be sure to join us for X-Series: Metrics on January 19th! We’re revealing the latest Canadian Media Usage Trends (CMUST) – French Canada results – plus unveiling brand new Canadian Media research. Here are…
Read MoreIAB Canada is excited to bring you X-Series: Metrics at the Ritz-Carlton Hotel in Toronto on December 4th. During the event, we’re unveiling the latest Canadian Media Usage Trends (CMUST) results and implications, PLUS brand new Canadian digital research insights…
Read More