Automated Media in 2020

Programmatic has outgrown itself. Automatically bought and sold digital advertising was once novel but is now entering a critical next phase of evolution. Tried and true data collection methods like 3rd party cookies are undergoing massive changes and traditional media such as Out-of-Home (OOH) and various formats of audio are moving full steam towards automation. IAB Canada has developed this Advanced Programmatic seminar to help you keep up with these changes and stay on top of your game.

Advanced Programmatic will provide a comprehensive look into:

  • Two of the top emerging programmatic channels; DOOH and audio
  • Client-side vs server-side solutions that will help reduce workloads and increase efficiency/yield
  • Latest campaign structuring trends
  • Buy-side optimization techniques
  • Current status of the 3rd party cookie, how the changes will affect programmatically traded advertising and what we as an industry are doing to prepare for a cookie-less ecosystem.

This seminar is now complete, thank you to everyone who participated!

Weren’t able to attend? No problem! To download all of the presentations from the seminar and to watch the live recording, just visit the IAB Canada Knowledge Centre.

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Educational Approach

This interactive seminar is presented by multiple instructors who are all experts in Digital Media and are active IAB Canada members.

Seminar Policies


If you register as an in-person attendee and can no longer attend please let us know ASAP as space is limited.

In the event that IAB Canada needs to cancel any seminar(s), a full refund or an opportunity to attend an equivalent future seminar(s), at the option of the attendee, will be provided by IAB Canada. However, IAB Canada shall not be responsible for, or offer any monetary compensation for, any expenses incurred by the registrant or attendee (including, but not limited to, non-refundable airline tickets, hotel fees or change fees) due to such a cancellation.


Please provide 48 hours notice before the course if you wish to transfer to the next session or transfer to a different course.  Requests made less than 48 hours notice will not be accommodated.


Your email confirmation represents receipt of payment and confirmation for your seat(s) for the course(s). You are not confirmed until payment in full is received by IAB Canada, and a confirmation email is sent to you.