IAB Canada Members’ Case Studies
The modern marketer is responsible for testing, optimizing and proving the effectiveness of their digital marketing investments. Knowing what platforms to leverage – and how, can feel like an arduous task. In an effort to highlight successful executions within the digital ecosystem, we have collected a series of case studies that demonstrate a problem being tackled and addressed – in Canada, today!
Please read on for real-life examples of our industry in action.
If you cannot find the case study you are looking for, please reach out to: Research@IABCanada.com
Case Study Index:
Artificial Intelligence
Connected TV
- Automotive Case Study
- Success story: Samsung Ads helps drive results for new auto redesign, by Samsung Ads
- AutoTrader: Brand Lift Live by Quantcast
- Business and Industrial Case Study
- Connected TV Case Study
- Cable & Streaming Tune In, by Magnite
- CTV Platform Creative Requirements One Pager, by Magnite
- Live Stream Acceleration (LSA) Sling, by Magnite
- AMC Networks Programmatic Addressable One Pager, by Magnite
- Serving up Advanced TV and incrementality with Subway, by MiQ
- Consumer Packages Good (CPG) Case Study
- Maximizing Incremental Reach, by Samsung Ads
- Government, Social, Political Organizations Case Study
- Retail Case Study
AR/VR
Audio
- Retail:
- Calvin Klein – Gen Z’s Positive Outlook, by Spotify
Branded Content
Display
Diversity, Equity and Inclusion
Digital Out-of-Home
- Food & Beverage
- Subway Case Study, by MiQ
- Retail
- Ikea/Starbucks Case Study, by Rogers Media
- RYU Case Study, by Zoom Media
- Transit
- UP Express Case Study, by ALLVISION
- In Office
- The Office Study, by COMMB
eCommerce
eSports
Native Advertising
Omnichannel
- Food & Beverage
- Coffee House Chain Case Study, by MiQ
- Extending reach and unlocking new audiences for a leading QSR brand, by Samsung Ads