Cross-Media Optimization Studies (CMOST)
IAB Canada’s Cross-Media Optimization Studies (CMOST) programme has, to date, conducted ground-breaking research for nine major Canadian advertisers with the help of Dynamic Logic (now MillwardBrown Digital). These studies include the following clients: Molson, RBC Insurance, General Motors, Canadian Tire, Unilever, AIM Trimark, Kal Tire, Red Bull and Tetley Tea.
The key objectives of IAB Canada’s CMOST programme are to help Canadian advertisers understand how to utilize interactive advertising within a media mix, by providing fact-based proof of how the internet works within various multi-media campaigns; and, to create a continuous ad effectiveness learning program which engages leading Advertisers, Publishers and Agencies across multiple industries, and using various types of ad creative, messaging, formats, media, timing, etc.
Download our most recent CMOST study highlights below:
Print and online advertising combine to drive success for Tetley Red Tea.