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Join IAB Canada or Renew Today!

IAB member companies get access to online advertising research, influence future guidelines, get rich networking opportunities, and receive discounts on events & courses – Join Today!

Our Research

IAB Canada leads and houses major research pieces to support the online advertising industry in Canada. Be sure to visit our research section to download our most recent work.

Guidelines & Standards

IAB Canada creates the standard ad units that serve as the backbone for the online advertising industry. Learn more about all of our ad guidelines, terms & conditions, and glossary.

Recent News Stay Up To Date With IAB Canada

17 Sep

Digital Overtakes TV for Largest Share of Ad Spend in Canada

20 years after the first online banner ad runs, digital advertising take the largest share of ad spend. Double digit growth to continue in 2014 with forecast 14% increase. September 17th, 2014 – IAB Canada released the results of its annual internet advertising revenue report. Spending on online advertising in Canada rose to over $3.5

31 Jul

IAB Canada’s Video Spotlight – August 2014

#HowToDad True Reach: 337,664 views Cheerios 7/15/14 For much of the last century, women were the primary homemakers and caregivers, and thus, the primary household shoppers. As such, CPG brands’ have targeted women and, more specifically, shopper moms for more than a century. But times they are a changing. In the past decade, CPGs have

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The DAAC’s Ad Choices program directly addresses consumer privacy concerns about online data collection for the purposes of interest-based advertising.

Consumers are educated about how it works and assured that transparency, consumer control and accountability are key principles respected by the companies participating in the program.

Learn More About The Ad Choices Program

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