IAB Canada gains three new board members, with the addition of Hope Bagozzi, Senior Director of Creative and Digital Innovation at McDonald’s Restaurants of Canada, Brandon Grosvenor, Vice President of Sales at Microsoft Advertising & Online Canada, and Andrew Saunders, Chief Revenue Officer at The Globe and Mail. Hope Bagozzi oversees the creative development and media
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IAB Canada leads and houses major research pieces to support the online advertising industry in Canada. Be sure to visit our research section to download our most recent work.
Guidelines & Standards
Recent News Stay Up To Date With IAB Canada
IAB Canada is raising attention to the issue of non-human traffic: meaning illegitimate ‘Bots’, being counted as actual traffic. Legitimate Bots exist to perform helpful functions, are well known and are filtered out of marketing metrics, it’s the illegitimate Bots designed to inflate traffic for fraudulent purposes that concern us. At a recent meeting of
The DAAC’s Ad Choices program directly addresses consumer privacy concerns about online data collection for the purposes of interest-based advertising.
Consumers are educated about how it works and assured that transparency, consumer control and accountability are key principles respected by the companies participating in the program.Learn More About The Ad Choices Program
About IAB Canada
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Glossary of Terms
Our glossary covers terminology commonly used within the industry.
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