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IAB member companies get access to online advertising research, influence future guidelines, get rich networking opportunities, and receive discounts on events & courses – Join Today!

Our Research

IAB Canada leads and houses major research pieces to support the online advertising industry in Canada. Be sure to visit our research section to download our most recent work.

Guidelines & Standards

IAB Canada creates the standard ad units that serve as the backbone for the online advertising industry. Learn more about all of our ad guidelines, terms & conditions, and glossary.



Recent News Stay Up To Date With IAB Canada

02 Apr

IAB Canada at the i_COM in Seville – Day 2

The morning addressed the trends of mobile and emerging markets. Two things stood out – overcoming costs of handsets/data and the scale of the numbers as hurdles are reduced. They’re talking about managing the data of billions of people coming online. Data and airtime are consumer currencies that are both a burden and boom. Small

02 Apr

Adconion Direct In-View Product Sets Standard for Display Viewable Impressions

SANTA MONICA, CA and NEW YORK, NY–(Marketwired – Apr 2, 2014) – Adconion Direct, a global provider of true cross channel advertising solutions across display, video, mobile, email and social on all devices, continues to set the standard for display viewability by supporting the Media Rating Council’s (MRC) decision to lift its advisory on viewable

>> Read more news


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IAB Canada is proud to be among the 8 associations who banded together to create this self-regulatory program.

Companies who use behavioural advertising should sign-up to this program to provide consumers with notice and choice when collecting or using behavioural data.

Learn More About The Ad Choices Program



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