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Join IAB Canada or Renew Today!

IAB member companies get access to online advertising research, influence future guidelines, get rich networking opportunities, and receive discounts on events & courses – Join Today!

Our Research

IAB Canada leads and houses major research pieces to support the online advertising industry in Canada. Be sure to visit our research section to download our most recent work.

Guidelines & Standards

IAB Canada creates the standard ad units that serve as the backbone for the online advertising industry. Learn more about all of our ad guidelines, terms & conditions, and glossary.



Recent News Stay Up To Date With IAB Canada

22 Oct

IAB Canada’s Video Spotlight – October 2014 – Beautiful Age

Beautiful Age True Reach: 732,017 views Dove 9/8/14 % Change in Views: 2,969 In honor of its 50th anniversary, Dove has released a Real Beauty campaign in Canada that focuses exclusively on age. Beautiful Age is built on a single statistic, as are many of the campaigns that fall under the Real Beauty umbrella: 87%

20 Oct

IAB Canada Welcomes Three New Board Members

IAB Canada gains three new board members, with the addition of Hope Bagozzi, Senior Director of Creative and Digital Innovation at McDonald’s Restaurants of Canada, Brandon Grosvenor, Vice President of Sales at Microsoft Advertising & Online Canada, and Andrew Saunders, Chief Revenue Officer at The Globe and Mail. Hope Bagozzi oversees the creative development and media

>> Read more news


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The DAAC’s Ad Choices program directly addresses consumer privacy concerns about online data collection for the purposes of interest-based advertising.

Consumers are educated about how it works and assured that transparency, consumer control and accountability are key principles respected by the companies participating in the program.

Learn More About The Ad Choices Program





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