Sonia Carreno to lead Interactive Advertising Bureau of Canada into exciting new chapter The Interactive Advertising Bureau of Canada (IAB Canada) announced today that Sonia Carreno will be joining as President
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IAB Canada leads and houses major research pieces to support the online advertising industry in Canada. Be sure to visit our research section to download our most recent work.
Guidelines & Standards
Recent News Stay Up To Date With IAB Canada
By Julian Mossanen, VP, Chango For years, conventional wisdom said that programmatic marketing was for performance campaigns only. Brand managers who wanted to launch digital campaigns needed to stick with
By Pablo Gerstenfeld, Director of Research & Analytics, Seevibes @PabloGerstenfel Most Canadians share their points of views and interests daily on various social networks – over 20 million Canadians hold
By: Ian Hewetson, VP Client Services, Eyereturn Marketing Standardized viewability was originally conceived as the first step on the path to a cross-media measurement Utopia where brand advertiser dollars would
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Glossary of Terms
Our glossary covers terminology commonly used within the industry.
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