By: Ian Hewetson, VP Client Services, Eyereturn Marketing Standardized viewability was originally conceived as the first step on the path to a cross-media measurement Utopia where brand advertiser dollars would
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IAB Canada is pleased to be partnering with FITC Toronto this year. Year over year, FITC Toronto is the preeminent conference for those who are focused on creative in Canada.
Research participants were more inclined to buy champagne if its price was a round number ($40.00 versus $39.72 or $40.28) but more inclined to buy a calculator if its price
By: Neil Weitzman, Managing Partner, Data2Decisions & Genevieve Guay, Managing Director, AMNET Fraud is an issue. That is no longer up for debate. We can argue what percent of impressions
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Glossary of Terms
Our glossary covers terminology commonly used within the industry.
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