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Business of Digital

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Welcome to Our Newest Members: 360 Agency
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Welcome to Our Newest Members: Jebbit

About IAB

Established in 1997, The Interactive Advertising Bureau of Canada (IAB Canada) is the national voice and thought leader of the Canadian interactive marketing and advertising industry. We are the only trade association exclusively dedicated to the development and promotion of the digital marketing and advertising sector in Canada.

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Become an IAB Canada Member

Joining IAB Canada supports the growth of the Canadian online media sector. Whether you are an established publisher driving change or new to the scene or country, IAB Canada provides invaluable resources to its members across its four core pillars. As a non-for-profit association, all of the membership dollars we earn are invested towards much needed education, research, policy and regulatory affairs, and networking.

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Upcoming Events

The Privacy Sandbox initiative aims to create technologies that both protect people’s privacy online and give companies and developers tools to build thriving digital businesses. The Privacy Sandbox reduces cross-site and cross-app tracking while helping to keep online content and services free for all. Join Emily Scadden, strategic partnerships for the Privacy Sandbox, and team, will […]

Oct 12, 2022, 1:00 pm – 2:00 pm

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The number of desktop and mobile devices blocking ads globally is fast approaching the 1 billion mark. Today, on average, online publishers miss the opportunity to monetize a fifth of their audience due to the growing use of adblocking tools and extensions—collectively leaving billions of dollars on the table every year. As with every complex […]

Oct 19, 2022, 1:00 pm – 2:00 pm

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Brought to you by IAB Canada’s DEI Working Group Join us as our DEI Working Group brings together diverse voices to speak to the opportunity that spans the country! This power-hour kicks off with one of Canada’s leaders in consumer and audience research: Vividata, who will take industry through their recent Multicultural consumer study, followed […]

Oct 25, 2022, 11:00 am – 12:00 pm

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Latest News

Operators Chomping at the Bet – iGaming Regulations Unplugged

Since the passing of Bill C-218 the Safe and Regulated Sports Betting Act, countless hours have been spent by regulators to develop standards and prescriptive operator agreements to help protect consumers as well as prevent potential loss of earnings to the unregulated “grey” market which is increasingly seeping into our borders and diverting Canadian dollars offshore. […]

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IAB Tech Lab’s First Addressability Specification – Seller Defined Audiences (SDA)

On theme for our upcoming Business of Digital “First Party Reality - The New Rules of Engagement” event on March 30, 2022, IAB Tech Lab has just released a highly anticipated new specification that will enable publishers to organize their inventory by leveraging first party data.  Born within Project Rearc, and off the heels of IAB Canada’s recently released […]

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