Member News

Welcome to Our Newest Members: Clue
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About IAB

Established in 1997, The Interactive Advertising Bureau of Canada (IAB Canada) is the national voice and thought leader of the Canadian interactive marketing and advertising industry. We are the only trade association exclusively dedicated to the development and promotion of the digital marketing and advertising sector in Canada.

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Become an IAB Canada Member

Joining IAB Canada supports the growth of the Canadian online media sector. Whether you are an established publisher driving change or new to the scene or country, IAB Canada provides invaluable resources to its members across its four core pillars. As a non-for-profit association, all of the membership dollars we earn are invested towards much needed education, research, policy and regulatory affairs, and networking.

Your Company’s and Your Own Industry Expertise

Members-Only Community & Knowledge Centre

With Other Business Professionals

At IAB Canada Professional Development Seminars

With Members-Only Pricing for Courses, Events and Free Job Postings

Upcoming Events

Après la présentation initiale de l’étude CMUST lors de notre événement phare de fin d’année, Report on Data, en décembre 2022, nous présentons l’étude à Montréal. Rejoignez-nous le 9 février pour une soirée où nous présenterons l’étude CMUST et parlerons de l’état de l’industrie en français. L’occasion idéale de socialiser avec vos pairs et de […]

Feb 9, 2023, 5:00 pm – 7:00 pm

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This is a members-only Retail Media Committee Meeting. Agenda Time (EST) Topic 10:00am – 10:10am Review of Retail Media Guide 10:10am – 10:35am Retail Media Rapid Fire (to be recorded and used as a podcast) Guest Speakers: Retail Media Experts: Tara Wilkson – Director of Retail Media & Marketing at Best Buy Canada Melissa Savage […]

Feb 21, 2023, 10:00 am – 11:00 am

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Join us on February 28th for an evening event where we’ll present the CMUST study, talk about the state of the industry and how to plan against digital value during a time of uncertainty. The perfect opportunity to socialize with your peers and to get ready for 2023 with the latest findings in the industry. […]

Feb 28, 2023, 3:30 pm – 6:00 pm

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Latest News

Operators Chomping at the Bet – iGaming Regulations Unplugged

Since the passing of Bill C-218 the Safe and Regulated Sports Betting Act, countless hours have been spent by regulators to develop standards and prescriptive operator agreements to help protect consumers as well as prevent potential loss of earnings to the unregulated “grey” market which is increasingly seeping into our borders and diverting Canadian dollars offshore. […]

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IAB Tech Lab’s First Addressability Specification – Seller Defined Audiences (SDA)

On theme for our upcoming Business of Digital “First Party Reality - The New Rules of Engagement” event on March 30, 2022, IAB Tech Lab has just released a highly anticipated new specification that will enable publishers to organize their inventory by leveraging first party data.  Born within Project Rearc, and off the heels of IAB Canada’s recently released […]

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