Advanced TV Week 2020: Presentations & Recordings

Day 1  – Advanced TV in Canada

Introduction to the Canadian Landscape

  • Sonia Carreno, President, IAB Canada

Numbers Overview: The Times They Are-a-Changing

  • Paul Briggs, Senior Analyst, Insider Intelligence

The Canadian Video Streaming Audience

  • Rahul Sethi, Director of Insights, Vividata

The Power of Connected TV: New Advertising Strategies in Canada

  • Dave Pauk, Sales Director, Canada, Samsung Ads,
    Kelsey Barry, Insights Solutions Manager, Samsung Ads

Streaming is Mainstream

  • Christina Summers, Country Manager, Canada, Roku

Day 2 – Taking it Over the Top (OTT)

Star Academie – A Case Study for Planning Content in the Video World of 2021

  • Jerome Leys, Senior Director Media Solutions, Quebecor Media

CBC GEM & Radio-Canada TOU.TV: An in-depth look at the Public Broadcasters OTT Platforms

  • Heather Gordon, Director, Digital Sales, CBC/Radio-Canada

Crave: Brand Storytelling in 2020 and Beyond

  • Justin Stockman, VP Brand Partnerships & Client Strategy, Bell Media

Changing the Game: Connected TV in the World of Sports with DAZN and Cue Digital

  • David UK, Founder and CEO, Cue Digital Media
  • Greg Palazzo, Head of Partnerships, North America

Advancing the Big Screen Experience – Rogers Sports & Media Connected TV

  • Rose Hutchinson, Director of Advanced Advertising Sales Solutions, Rogers Sports & Media

As Canadians continue to change their content consumption habits it is important for buyers and advertisers to understand where audiences are and how to reach them.

  • Philippe Kleim, Head of Digital Sales, Corus Entertainment

Day 3 – Views from the Buy Side

ROKU Update

  • Christina Summers, Country Manager, Canada, Roku

Evolving video measurement in Canada

  • Catherine Malo, Head of Digital and GM Québec, Member Services, Numeris
  • Rob Fullerton, Director of Product Management, Numeris

Driving Unique Living Room Viewing with The Power of Music Videos

  • Brendan Haney, Director of East Coast Sales, Vevo

Day 4 – Programmatic TV

Connected TV: Technical Best Practices from an SSP Perspective

  • Jeremy Smith, VP of Sales Engineering at Magnite

Bridging the Gap between TV and Digital

  • Johnny Milne, product director, MiQ Digital

The Time is Now! Own The Modern Living Room Through the Power of All-Screen Video

  • Mark Kates, Director of Sales, Tremor Video

Better together: Unlocking the Future of CTV in Canada

  • Walker Linares is Director of TV Partnerships at The Trade Desk

Session Recordings