Connected TV and Video Case Studies
The modern marketer is responsible for testing, optimizing and proving the effectiveness of their digital marketing investments. Knowing what platforms to leverage – and how, can feel like an arduous task. In an effort to highlight successful executions within the digital ecosystem, we have collected a series of case studies that demonstrate a problem being tackled and addressed – in Canada, today!
Please read on for real-life examples of our industry in action.
If you cannot find the case study you are looking for, please reach out to: Research@IABCanada.com
| Category | Case Study | Source | Release Date |
|---|---|---|---|
| Automotive | Success story: Samsung Ads helps drive results for new auto redesign | Samsung Ads | 2022 |
| Automotive | AutoTrader: Brand Lift Live | Quantcast | 2022 |
| Business and Industrial | Canadian Cancer Society Case Study | MiQ | 2021 |
| Connected TV | Cable & Streaming Tune In | Magnite | 2022 |
| Connected TV | CTV Platform Creative Requirements One Pager | Magnite | 2022 |
| Connected TV | Live Stream Acceleration (LSA) Sling | Magnite | 2022 |
| Connected TV | AMC Networks Programmatic Addressable One Pager | Magnite | 2022 |
| Consumer Packed Goods | Maximizing Incremental Reach | Samsung Ads | 2022 |
| Government, Social and Political Organizations | The Biden Presidential Campaign Case Study | MiQ | 2021 |
| Quick Service Restaurants | Serving up Advanced TV and incrementality with Subway | MiQ | 2022 |
| Quick Service Restaurant | Canadian Pizza Franchise Case Study | MiQ | 2021 |