The modern marketer is responsible for testing, optimizing and proving the effectiveness of their digital marketing investments. Knowing what platforms to leverage – and how, can feel like an arduous task. In an effort to highlight successful executions within the digital ecosystem, we have collected a series of case studies that demonstrate a problem being tackled and addressed – in Canada, today!

Please read on for real-life examples of our industry in action.

If you cannot find the case study you are looking for, please reach out to: Research@IABCanada.com

Category Case Study Source Release Date
Food & Beverage Subway Case Study MiQ 2021
In Office The Office Study COMMB 2023
Retail Levi’s/Matterkind Case Study Vistar Media 2024
Retail Ikea/Starbucks Case Study Rogers Media 2021
Retail RYU Case Study Zoom Media 2021
Transit UP Express Case Study ALLVISION 2021