The modern marketer is responsible for testing, optimizing and proving the effectiveness of their digital marketing investments. Knowing what platforms to leverage – and how, can feel like an arduous task. In an effort to highlight successful executions within the digital ecosystem, we have collected a series of case studies that demonstrate a problem being tackled and addressed – in Canada, today!

Please read on for real-life examples of our industry in action.

If you cannot find the case study you are looking for, please reach out to: Research@IABCanada.com

Category Case Study Source Release Date
Ecommerce Driving Traffic for the world’s biggest e-comm Retailer Apex Gaming Network 2024
Electronics Driving Product Awareness for an Instant Camera Apex Gaming Network 2024
Entertainment Drive Awareness for a Comedy Movie Apex Gaming Network 2024
Entertainment Driving Awareness for a Series on a Major OTT Apex Gaming Network 2024
Entertainment Driving Engagement for a Major Superhero Movie Apex Gaming Network 2024
Entertainment Driving Engagement for an Animated Movie Apex Gaming Network 2024
Finance Building Awareness to Acquire New Customers for a Financial Institution Apex Gaming Network 2024
Finance Targeting New Customers for an Automobile Association Apex Gaming Network 2024
Finance Target and Engage New Customers Apex Gaming Network 2024
Gaming Reaching Gamers to drive conversions Samsung Ads 2023
Retail Driving Awareness for a Canadian Clothing Retailer Apex Gaming Network 2024
Retail Product Awareness for one of the World’s Largest Sport Shoes and Apparel Retailer Apex Gaming Network 2024
Retail Driving Awareness for one of the World’s Largest Retailer Apex Gaming Network 2024
Telecom-Mobility Building Product Awareness for a Smartphone Apex Gaming Network 2024
Telecom-Mobility Engaging Back to School Shoppers for a Telecom Brand Apex Gaming Network 2024