Industry Perspectives from the Source

 – The people speak!

As the only association dedicated 100% to supporting the growth of the Canadian Internet advertising industry, IAB Canada is able to leverage its representative membership to gain unique perspectives on issues and data that directly impacts the Canadian marketplace.

IAB Canada reaches out to survey our members on timely topics. The resulting reports to the Canadian ad industry are part of IAB Canada’s new “Barometer” series of studies and your input makes them possible.

Click on the links below to open any Barometer report.

2023 Reports

2022 Reports

2021 Reports

2020 Reports

2019 Reports

2018 Reports

2017 Reports