Digital Advertising Guidelines

Our guidelines are designed to help the Canadian marketing community realize maximum efficiency & effectiveness in order to drive business results.

Digital Advertising

GuidelinesReleased January 2015

  • In-page, in-app and full screen display advertising guidelines. Includes z-index guidelines & industry glossary.

Ad Guidelines

Release NotesReleased January 2015

  • A complementary document to help readers maneuver through the ad guidelines and the changes made.

Other important guidelines are listed below.

IAB Canada's

Terms & ConditionsUpdated May 2013

  • A standard set of terms & conditions that can be used when booking a campaign.

For Advertisers & Agencies

Geo-TargetingRecommended Reading

  • A short but helpful report on the best ways to utilize geo-targeting in Canada.

IAB Canada Publishers'

Ad Formats & CapabilitiesUpdated May 2014

  • A list of publishers & what ad products are available through them; great for planners.

Further Reference:

Device Library

IAB Canada endorses the Flexitive devices & resolutions library, to help with developing cross-device creative. Click here to visit the page.

More about HTML5

IAB Canada hosted an HTML5 webinar series in early 2015 to help the industry better understand the best practices and tools that area available for producing HTML5 creative. Click here to visit the page that houses the webinar videos and presentations.

IAB U.S. Guidelines

Review the IAB U.S. Guidelines that are supported & endorsed by IAB Canada. The page includes documentation on 3MS, VAST, VPAID, MRAID, HTML5, mobile measurement, and more!


IAB Canada endorses the Google clickTag. Warning: this may not work with all ad servers

Ad Choices Program

IAB Canada strongly encourages members who engage in online behavioural advertising to learn more about, and participate in, the Canadian Ad Choices self-regulatory program. Learn more about the program and sign up via the Digital Advertising Alliance of Canada (DAAC).

Late Creative PSAs

Need some PSA’s to run while your creative is getting finalized? Look no further.

Got feedback? Send it to us! Email: guidelines @