Our guidelines are designed to help the Canadian marketing community realize maximum efficiency & effectiveness in order to drive business results.

Mobile Checklist for Marketers

There are four elements every marketer should be asking of their agencies to ensure their digital advertising shows up successfully across all screens. 1. Make sure that your media agency buys mobile impressions on smartphones and tablets. For your media…

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HTML5

In January and February 2015, IAB Canada hosted an exclusive webinar series discussing the power of HTML5 in the new ad landscape. Hosts Paul Vincent (Neuranet) and Jeffrey Martin (Addictive Mobility) guided listeners through the transition phase from an ad…

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Best Practices to Eliminate Non-Human Inventory Sources

IAB Canada assembled a small task force in late 2014 to discuss the issues, and possible solutions, for dealing with non-human traffic within the digital advertising ecosystem. The task force was comprised of Andrew Casale (Index Exchange), Matt Thornton (Google),…

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