Pay-For-Performance Ad Campaign Guidelines

IAB Canada’s Pay-For-Performance Ad Campaign Guidelines are designed to help Publishers, Ad Networks, Advertisers and Agencies maximize success when conducting direct response campaigns across the web. Designed to be used in situations where the goal is to elicit a specific…

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IAB U.S. Guidelines Reference

IAB Canada supports many IAB U.S. Guidelines and Standards. We encourage our members to familiarize themselves with, and to follow, these initiatives: Mobile & HTML5 Guidelines: Mobile Application Advertising Measurement Guidelines Mobile Web Advertising Measurement Guidelines HTML5 Digital Advertising Guidance…

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Standard Terms & Conditions

IAB Canada is proud to offer the digital advertising industry a standard set of Terms & Conditions that can be used when booking a campaign. Each year a task force of IAB Canada members assemble to review the current document…

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