OpenDirect 2.0 Released for Public Comment – Submission deadline March 12, 2018
IAB Tech Lab – OpenDirect 2.0 for Public Comment – Canadian Draft – Jan 11, 2018…
Read MoreIAB Digital Video – Video Landscape Report – May 2017
2017_IAB_VideoLandscapeReport…
Read MoreThe State of Programmatic Social Media Integration – April 2017
IABCanadaWPProgSocApril20171…
Read MoreAR/VR Landscape – Unity VRAds + Virtual Room Ad Experience – August 29, 2017 (committee)
IAB_Canada_VR_AR Mtg_DRAFT_AB Unity…
Read MoreThe Components of Ad Tech – An Essential Overview
With transparency being top of mind for programmatic buyers, IAB Canada’s Ad Tech Council have published a white paper that outlines each component of a digital media campaign in detail. Each area is defined and includes some context around the…
Read MorePaid. Owned. Earned.
What it is and how brands can harness the model for social media endeavors After successfully releasing their social media infographic, IAB Canada’s Social Media Committee has finalized a document to help marketers navigate the paid, owned, earned strategic…
Read MoreRequest for Information/Proposal Template
IAB Canada believes that a clearly articulated request for information (RFI) and/or request for proposal (RFP), including the subsequent scope of work, is essential to business success – especially in the area of digital marketing. We are pleased to help…
Read MoreSpecialized Glossaries
As a supplement to our standard Glossary of Terms, IAB Canada has also compiled specific terms and definitions based on the following aspects of the digital media space:…
Read MoreCanadian Interactive Industry Advertising Salary Guides
Attracting and retaining talent continues to be a major challenge for organizations in the Canadian digital advertising marketplace, especially when searching for employees with high demand skill sets like research, data and technology. To help Human Resources (HR) Managers and…
Read More