Consent Management Platform (CMP) Guide The purpose of this guide is to provide information to the online advertising industry on CMP’s, outlining its key purpose, critical components, individual features as well as introduce our community to some of the options…

In a very short time, Connected TV (CTV) offerings have been gaining momentum globally and in Canada. Canadian broadcasters are more than fired up about the opportunities to re-imagine their programming and audience engagement possibilities. As evidenced by the incredible…

According to Comscore, mobile accounted for 71.3% of time spent on digital media in 2019. As Canadians shift to higher frequency of mCommerce transactions, ad revenue dollars are quickly following suit. IAB Canada’s Mobile Committee is proud to release the…

An Invitation to Help Move Towards Cookie Independence with Global Project Rearc IAB has initiated “Project Rearc”, a global initiative designed to get stakeholders across the digital advertising and media supply chain working together to re-architect digital marketing in a…

Community Uninterrupted Webinar Recap In case you missed one of our “Community Uninterrupted” discussions, webinar recordings can now be found in the IAB Canada Knowledge Centre. If you require your login credentials, please email memberships@iabcanada.com To access our list of…

Resources available during COVID-19 IAB Canada is working to provide our members as much support and access to information as possible during this time of crisis. We will continue to update this list of resources as new details become available.…

Closely monitoring the annual CMUST study, IAB Canada has been anticipating the mainstreaming of Digital Audio, and thanks to the increasingly connected lives of consumers, it has officially reached critical mass while continuing to develop quickly. A broader pattern of…

Attribution is the process of identifying a set of user actions (“events”) across screens and touch points that contribute in some manner to a desired outcome, and then assigning value to each of these events. While there are many industry…

IAB Canada has been working with the Publisher Council as they prepare for the upcoming election. As we close in on the pre-writ period, we have pulled together a listing of IAB Canada members and their position on political ads…

IAB User-Generated Content for Marketing and Advertising Purpose guide. Click here.…

It is clear that the growth in digital media investment is directly linked to its unique relationship to data. The industry knows that effective digital media execution demands rigorous analysis of data at all stages of planning and buying. The…

In early 2018 at the IAB Annual Leadership Meeting, IAB announced a paradigm-shifting thesis to capture, explain and understand an “enduring shift in the way the consumer economy operates”, a shift from a century old “indirect brand economy” to a…