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GDPR for Marketer’s Guide

Read the IAB Canada Marketer’s Guide, a primer for GDPR. What is the GDPR? Does the GDPR apply to my business? What are my next steps? Download the PDF here: GDPR_IAB_Marketer Council  …

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The Components of Ad Tech – An Essential Overview

With transparency being top of mind for programmatic buyers, IAB Canada’s Ad Tech Council have published a white paper that outlines each component of a digital media campaign in detail. Each area is defined and includes some context around the…

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