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IAB Digital Attribution Methodologies

Attribution is the process of identifying a set of user actions (“events”) across screens and touch points that contribute in some manner to a desired outcome, and then assigning value to each of these events. While there are many industry…

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Where and How Can Political Ads Run in Canada?

IAB Canada has been working with the Publisher Council as they prepare for the upcoming election. As we close in on the pre-writ period, we have pulled together a listing of IAB Canada members and their position on political ads…

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The Little Book of Data and Analytics – pdf version

It is clear that the growth in digital media investment is directly linked to its unique relationship to data. The industry knows that effective digital media execution demands rigorous analysis of data at all stages of planning and buying. The…

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IAB Video Landscape Report 2018

In early 2018 at the IAB Annual Leadership Meeting, IAB announced a paradigm-shifting thesis to capture, explain and understand an “enduring shift in the way the consumer economy operates”, a shift from a century old “indirect brand economy” to a…

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Branded Content Guide 2019

To view the Branded Content Guide, click here. As brands continue to identify new ways to engage with their consumer, the idea of Branded Content remains an area of interest, exploration and even, hesitancy. With questions like: how do I…

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Publisher Media Kit

The first of its kind Publisher Media Kit is Canada’s own comprehensive Digital Media Buying Guide, set to demonstrate the vast scope of IAB Canada Publisher offerings available to media buyers and planners – today! Designed as a helpful resource…

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GDPR for Marketer’s Guide

Read the IAB Canada Marketer’s Guide, a primer for GDPR. What is the GDPR? Does the GDPR apply to my business? What are my next steps? Download the PDF here: GDPR_IAB_Marketer Council  …

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