2017_IAB_VideoLandscapeReport…

IABCanadaWPProgSocApril20171…

Developed to promote consumer confidence in eCommerce the Personal Information Protection and Electronic Documents Act (PIPEDA) became law in April 2000. PIPEDA is a Canadian law relating to data privacy. It governs how private sector organizations collect, use and disclose…

IAB_Canada_VR_AR Mtg_DRAFT_AB Unity…

With transparency being top of mind for programmatic buyers, IAB Canada’s Ad Tech Council have published a white paper that outlines each component of a digital media campaign in detail. Each area is defined and includes some context around the…

Following is an update on the Marketing to Kids bill that is currently under consideration. There is a very strong likelihood that this bill will pass and that it will come into full effect in 2019. We will continue to…

IAB Canada released the 2016-17 Internet Revenue Report View highlights from the report here.…

First commissioned in 1998 by the Interactive Advertising Bureau of Canada, this most recent release marks the 18th consecutive year that Canadian Internet advertising revenues are being reported and the 10th consecutive year reporting mobile ad revenues (which also include Tablets).

What it is and how brands can harness the model for social media endeavors   After successfully releasing their social media infographic, IAB Canada’s Social Media Committee has finalized a document to help marketers navigate the paid, owned, earned strategic…

IAB Canada believes that a clearly articulated request for information (RFI) and/or request for proposal (RFP), including the subsequent scope of work, is essential to business success – especially in the area of digital marketing. We are pleased to help…

As a supplement to our standard Glossary of Terms, IAB Canada has also compiled specific terms and definitions based on the following aspects of the digital media space:…

2013 National Salary Report – Digital Agencies, Media Publishers/Broadcasters The 2013 DERHAK/Georgian National Salary Survey is a national-level report with information on salary and company-wide benefits for job positions across the following sectors in the marketing industry: Digital Advertising Agencies,…