Social Media Glossary
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Read MoreSocial Media Strategy – Infographic
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Read MoreGDPR Update – February 2018 – 13 key Compliance Steps
The Reach of the EU GDRP in Canada On May 25, 2018, the General Data Protection Regulation (GDPR) will impact companies in Europe and around the world. The penalties for violating are potentially severe – Fines of €20 million or…
Read MoreA Viewability & Brand Safety Checklist for Buying Digital Media
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Read MoreOpenDirect 2.0 Released for Public Comment – Submission deadline March 12, 2018
IAB Tech Lab – OpenDirect 2.0 for Public Comment – Canadian Draft – Jan 11, 2018…
Read MoreIAB Digital Video – Video Landscape Report – May 2017
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Read MoreThe State of Programmatic Social Media Integration – April 2017
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Read MorePersonal Information Protection and Electronic Documents Act (PIPEDA) – Brief Overview
Developed to promote consumer confidence in eCommerce the Personal Information Protection and Electronic Documents Act (PIPEDA) became law in April 2000. PIPEDA is a Canadian law relating to data privacy. It governs how private sector organizations collect, use and disclose…
Read MoreAR/VR Landscape – Unity VRAds + Virtual Room Ad Experience – August 29, 2017 (committee)
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Read MoreThe Components of Ad Tech – An Essential Overview
With transparency being top of mind for programmatic buyers, IAB Canada’s Ad Tech Council have published a white paper that outlines each component of a digital media campaign in detail. Each area is defined and includes some context around the…
Read MoreBill S-228 Marketing to Kids – An IAB Canada Update
Following is an update on the Marketing to Kids bill that is currently under consideration. There is a very strong likelihood that this bill will pass and that it will come into full effect in 2019. We will continue to…
Read MoreIAB Canada 2017-18 Internet Advertising Revenue Report – Executive Summary
Canadian Internet Ad Revenue continued its remarkable, double-digit growth in 2017, rising sharply by $1.3 billion or +23% to $6.8 billion, 9% over forecast. Mobile revenue continues to drive a significant portion of the growth. In 2017 mobile accounted for…
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