Looking for our Knowledge Centre? Members can gain access to our brand new Knowledge Centre by contacting us for a login to our new Member Community.

Spotlight on Consumer Data Platforms (CDP) Resources

Consumer Data Platform (CDP) Guide The purpose of this guide is to provide information to the online advertising industry on CDP’s, outlining its key purpose, critical components, individual features as well as introduce our community to some of the options…

Read More

Moving Towards Cookie Independence

This page contains a series of useful guides developed by IAB Canada with the help of our Working Groups to be used as tools to help navigate the deprecation of the cookie. Moving Towards Cookie Independence An IAB Canada Guide…

Read More

Spotlight on Consent Management Platform (CMPs) Resources

Consent Management Platform (CMP) Guide The purpose of this guide is to provide information to the online advertising industry on CMP’s, outlining its key purpose, critical components, individual features as well as introduce our community to some of the options…

Read More

Project Rearc

An Invitation to Help Move Towards Cookie Independence with Global Project Rearc IAB has initiated “Project Rearc”, a global initiative designed to get stakeholders across the digital advertising and media supply chain working together to re-architect digital marketing in a…

Read More

Community Uninterrupted

Community Uninterrupted Webinar Recap In case you missed one of our “Community Uninterrupted” discussions, webinar recordings can now be found in the IAB Canada Knowledge Centre. If you require your login credentials, please email memberships@iabcanada.com To access our list of…

Read More

Resources available during COVID-19

Resources available during COVID-19 IAB Canada is working to provide our members as much support and access to information as possible during this time of crisis. We will continue to update this list of resources as new details become available.…

Read More

IAB Canada Audio Guide

Closely monitoring the annual CMUST study, IAB Canada has been anticipating the mainstreaming of Digital Audio, and thanks to the increasingly connected lives of consumers, it has officially reached critical mass while continuing to develop quickly. A broader pattern of…

Read More

IAB Digital Attribution Methodologies

Attribution is the process of identifying a set of user actions (“events”) across screens and touch points that contribute in some manner to a desired outcome, and then assigning value to each of these events. While there are many industry…

Read More

Where and How Can Political Ads Run in Canada?

IAB Canada has been working with the Publisher Council as they prepare for the upcoming election. As we close in on the pre-writ period, we have pulled together a listing of IAB Canada members and their position on political ads…

Read More

The Little Book of Data and Analytics – pdf version

It is clear that the growth in digital media investment is directly linked to its unique relationship to data. The industry knows that effective digital media execution demands rigorous analysis of data at all stages of planning and buying. The…

Read More