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Spotlight on Consumer Data Platforms (CDP) Resources

Consumer Data Platform (CDP) Guide The purpose of this guide is to provide information to the online advertising industry on CDP’s, outlining its key purpose, critical components, individual features as well as introduce our community to some of the options…

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Moving Towards Cookie Independence

This page contains a series of useful guides developed by IAB Canada with the help of our Working Groups to be used as tools to help navigate the deprecation of the cookie. Moving Towards Cookie Independence An IAB Canada Guide…

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Spotlight on Consent Management Platform (CMPs) Resources

Consent Management Platform (CMP) Guide The purpose of this guide is to provide information to the online advertising industry on CMP’s, outlining its key purpose, critical components, individual features as well as introduce our community to some of the options…

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Project Rearc

An Invitation to Help Move Towards Cookie Independence with Global Project Rearc IAB has initiated “Project Rearc”, a global initiative designed to get stakeholders across the digital advertising and media supply chain working together to re-architect digital marketing in a…

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Community Uninterrupted

Community Uninterrupted Webinar Recap In case you missed one of our “Community Uninterrupted” discussions, webinar recordings can now be found in the IAB Canada Knowledge Centre. If you require your login credentials, please email memberships@iabcanada.com To access our list of…

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Resources available during COVID-19

Resources available during COVID-19 IAB Canada is working to provide our members as much support and access to information as possible during this time of crisis. We will continue to update this list of resources as new details become available.…

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Digital Audio Resource Centre

NEWLY RELEASED: IAB Canada Digital Audio Buyers and Seller Checklist – November 2023 Access Audio: An IAB Canada Quick Start Guide to Investing in Digital Audio. An IAB Canada Committee Industry Guide – September 2023 Closely monitoring the annual CMUST…

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IAB Digital Attribution Methodologies

Attribution is the process of identifying a set of user actions (“events”) across screens and touch points that contribute in some manner to a desired outcome, and then assigning value to each of these events. While there are many industry…

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The Little Book of Data and Analytics – pdf version

It is clear that the growth in digital media investment is directly linked to its unique relationship to data. The industry knows that effective digital media execution demands rigorous analysis of data at all stages of planning and buying. The…

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