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Attribution is the process of identifying a set of user actions (“events”) across screens and touch points that contribute in some manner to a desired outcome, and then assigning value to each of these events. While there are many industry…
Read MoreIAB Canada has been working with the Publisher Council as they prepare for the upcoming election. As we close in on the pre-writ period, we have pulled together a listing of IAB Canada members and their position on political ads…
Read MoreIAB User-Generated Content for Marketing and Advertising Purpose guide. Click here.…
Read MoreIt is clear that the growth in digital media investment is directly linked to its unique relationship to data. The industry knows that effective digital media execution demands rigorous analysis of data at all stages of planning and buying. The…
Read MoreIn early 2018 at the IAB Annual Leadership Meeting, IAB announced a paradigm-shifting thesis to capture, explain and understand an “enduring shift in the way the consumer economy operates”, a shift from a century old “indirect brand economy” to a…
Read MoreTo view the Branded Content Guide, click here. As brands continue to identify new ways to engage with their consumer, the idea of Branded Content remains an area of interest, exploration and even, hesitancy. With questions like: how do I…
Read MoreTo view the “Branded Content Creation & Distribution Guide” click here.…
Read MoreThe first of its kind Publisher Media Kit is Canada’s own comprehensive Digital Media Buying Guide, set to demonstrate the vast scope of IAB Canada Publisher offerings available to media buyers and planners – today! Designed as a helpful resource…
Read MoreIAB Canada Programmatic Landscape 2020 IAB Canada Programmatic Landscape 2019 IAB Canada Programmatic Landscape 2018 …
Read MoreThe IAB Tech Lab announced the formation of the Blockchain Working Group on September 18, 2017 under the leadership of Richard Bush, President, NYIAX, and Michael Palmer, Director, GroupM. Thanks to all the hard work of the working group, the…
Read MoreThe Who, What, Why, When and How of AR/VR + a glossary of terms. Click here to download IAB Canada’s Guide to AR/VR 2018 …
Read MoreRead the IAB Canada Marketer’s Guide, a primer for GDPR. What is the GDPR? Does the GDPR apply to my business? What are my next steps? Download the PDF here: GDPR_IAB_Marketer Council …
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