The Reach of the EU GDRP in Canada On May 25, 2018, the General Data Protection Regulation (GDPR) will impact companies in Europe and around the world. The penalties for violating are potentially severe – Fines of €20 million or…

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IAB Tech Lab – OpenDirect 2.0 for Public Comment – Canadian Draft – Jan 11, 2018…

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Developed to promote consumer confidence in eCommerce the Personal Information Protection and Electronic Documents Act (PIPEDA) became law in April 2000. PIPEDA is a Canadian law relating to data privacy. It governs how private sector organizations collect, use and disclose…

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With transparency being top of mind for programmatic buyers, IAB Canada’s Ad Tech Council have published a white paper that outlines each component of a digital media campaign in detail. Each area is defined and includes some context around the…

Following is an update on the Marketing to Kids bill that is currently under consideration. There is a very strong likelihood that this bill will pass and that it will come into full effect in 2019. We will continue to…

Canadian Internet Ad Revenue continued its remarkable, double-digit growth in 2017, rising sharply by $1.3 billion or +23% to $6.8 billion, 9% over forecast. Mobile revenue continues to drive a significant portion of the growth. In 2017 mobile accounted for…

What it is and how brands can harness the model for social media endeavors   After successfully releasing their social media infographic, IAB Canada’s Social Media Committee has finalized a document to help marketers navigate the paid, owned, earned strategic…

IAB Canada believes that a clearly articulated request for information (RFI) and/or request for proposal (RFP), including the subsequent scope of work, is essential to business success – especially in the area of digital marketing. We are pleased to help…