Humans of Digital spotlights the people shaping Canada’s digital advertising industry, celebrating their expertise, insights, and personal stories.
Meet Ryan Casey
Job Title:
Director, Media Operations
Social: 
Company:
I work with a great team of traditional and digital advertising experts in Halifax and Toronto, who work on strategy, planning, buying, execution and measurement of clients advertising budgets in Canada and internationally.
What’s one project, campaign, or achievement you’re most proud of in your career so far?
Leading a national client and challenger brand, Cavendish Farms, and celebrating huge growth and success alongside them over the past 8 years. They have delicious and innovative products and I love working with a brand with such strong partnerships, as the Official French Fry of the Patriots, Red Sox, Canadiens, Jets, Flames and Canucks and CHL.
What’s the best piece of professional advice you’ve ever received?
Whatever you’re going to be, be a good one. Whatever you’re doing, do it well. In one word, care.
What excites you most about the future of digital advertising in Canada?
The constant change and acceleration keep this industry interesting for people who work in it and for people who consume media. I am excited most by great content and creators, changing media habits, and unique opportunities to grab attention.
If you could change one thing about the industry overnight, what would it be?
Walled gardens present a challenge. Collaboration between suppliers so that brands and agencies would have clearer measurement and attribution across all channels would be ideal.
Which trends, tools, or innovations are you keeping your eye on this year?
AI, Measurement, Streaming.
What role do you think collaboration through IAB Canada plays in driving industry growth?
IAB Canada is our voice on policy and do a great job keeping us informed. Being engaged in IAB Canada committees, councils and events is a benefit to everyone involved for growing our industry, sharing insights and problem solving.
Getting Human
Coffee, Tea, or Something Stronger?
Coffee, Old Fashioned
Creative boost go-to?
Playlist – lately it’s been Country/Rock. The Red Clay Strays.
Podcast – Morning Brew, WARC, Pardon my Take
If your career were a movie, what would the title be?
Moneyball: Finding hidden advantages, competing with larger agencies and brands, leading and changing culture, being resourceful and hustling on the side.
Complete the sentence – “The future of digital advertising in Canada is…”
…a rollercoaster
Ryan’s perspective is a reminder that momentum comes from care, craft, and collaboration. He champions great creators and clearer cross-channel measurement, powered by AI and streaming. The future is built together—and it’s a rollercoaster.
Ready to lean in? Read more Humans of Digital stories and join IAB Canada to get involved in our committees, working groups, and cross-industry initiatives.