Report on Data – Highlights from CMUST 2023

IAB Canada wrapped up a big year of events with the Report on Data event this week in Toronto. With a full house, the headlining presentation was the much-anticipated 2023 Canadian Media Usage Study (CMUST). Presented by Matt Devlin, Managing…

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IAB Tech Lab Releases Product Taxonomy 2.0

As the industry continues to invest in brand safety and refined contextual advertising solutions, the updated taxonomy delivered by IAB Tech Lab this week could not have come at a better time. Ad Product Taxonomy 2.0 is officially released for…

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A Precedent-Setting Case for Omni-Channel Consent

An interesting privacy case emerged last week involving Home Depot. The case provides some clear guidance on an area of vulnerability for most retailers around obtaining consent – point of sale. Last week the Office of the Privacy Commissioner of…

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Four Advertising Trends to Watch

A reflection on marketing and advertising trends with Amazon Ads  With another year firmly behind us industry begins their look forward to new opportunities on the horizon to help to reach their goals in the coming year. To help in…

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Buying In to Retail Media  

In a session held by WARC at the Cannes Lions International Festival of Creativity this past summer, J.P. Castlin, an independent strategist consultant, warned about a major shift in the way brands need to think about driving eCommerce growth. Profitability…

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The Big Gamification in Canada

IAB Canada hosted a Business of Digital Marketing to Gamers event on January 20, 2022, taking in solid insights about the Canadian gamer landscape and its enormous potential for sweet-spot engagement across several platforms and environments. We kicked off the discussion with…

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Global Privacy Project to be Released for Public Commentary Q1 2022

As the digital advertising industry prepares for a cookieless reality and increasingly complex privacy legislation, the need for a technology-neutral method for delivering meaningful consent has become increasingly urgent. In response, local IABs, the IAB Tech Lab and their collective…

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