Sandbox Cordoned Off Until 2025
Google has announced further delays in the deprecation of third-party cookies and will not be moving forward until early 2025.
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Report on Data – Highlights from CMUST 2023
IAB Canada wrapped up a big year of events with the Report on Data event this week in Toronto. With a full house, the headlining presentation was the much-anticipated 2023 Canadian Media Usage Study (CMUST). Presented by Matt Devlin, Managing…
Read MoreC’est parti – La liste de contrôle de la conformité à la Loi 25 de l’IAB Canada
Le vendredi 22 septembre, l’essentiel des obligations de la loi 25 du Québec en matière de protection de la vie privée – la norme la plus élevée que nous ayons jamais connue dans notre pays – est officiellement entré en…
Read MoreIAB Tech Lab Releases Product Taxonomy 2.0
As the industry continues to invest in brand safety and refined contextual advertising solutions, the updated taxonomy delivered by IAB Tech Lab this week could not have come at a better time. Ad Product Taxonomy 2.0 is officially released for…
Read MoreA Precedent-Setting Case for Omni-Channel Consent
An interesting privacy case emerged last week involving Home Depot. The case provides some clear guidance on an area of vulnerability for most retailers around obtaining consent – point of sale. Last week the Office of the Privacy Commissioner of…
Read MoreFour Advertising Trends to Watch
A reflection on marketing and advertising trends with Amazon Ads With another year firmly behind us industry begins their look forward to new opportunities on the horizon to help to reach their goals in the coming year. To help in…
Read MorePolicy Roundup – AIDA, New Federal Privacy Bill and Quebec’s Bill 64
Privacy and AI have been keeping us busy on the policy front at IAB Canada. ISED’s newly tabled Digital Charter Implementation Act, 2022 has a lot of new elements to unpack and we’re on the case. Aside from a revised private…
Read MoreBuying In to Retail Media
In a session held by WARC at the Cannes Lions International Festival of Creativity this past summer, J.P. Castlin, an independent strategist consultant, warned about a major shift in the way brands need to think about driving eCommerce growth. Profitability…
Read MoreIAB Tech Lab Releases New Ad Format Guidelines for Digital Video and CTV
Last week, IAB Tech Lab released the updated Ad Format Guidelines for Digital Video and CTV. This critical output was delivered in response to the rapid evolution in the video landscape since they were first launched in 2016. With the…
Read MoreIndustry Responds to Shifting Gears on Cookie Independence
Google’s announcement on January 26, 2022, has the online ad industry sitting up straight and shifting gears once again. As news that FLoC would no longer be taking flight, stakeholders across the globe are forced to now wrap their heads…
Read More#RealTalk – Finding your Brand’s Voice in 280 Characters or Less
As the world becomes increasingly complex, so do the conversations brands are finding themselves in across social platforms. This week we welcomed Jamie Michaels, Head of Brand Strategy Canada at Twitter to the IAB Canada Community Uninterrupted stage to present their latest…
Read MoreThe Big Gamification in Canada
IAB Canada hosted a Business of Digital Marketing to Gamers event on January 20, 2022, taking in solid insights about the Canadian gamer landscape and its enormous potential for sweet-spot engagement across several platforms and environments. We kicked off the discussion with…
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