Le vendredi 22 septembre, l’essentiel des obligations de la loi 25 du Québec en matière de protection de la vie privée – la norme la plus élevée que nous ayons jamais connue dans notre pays – est officiellement entré en…
Read MoreAs the industry continues to invest in brand safety and refined contextual advertising solutions, the updated taxonomy delivered by IAB Tech Lab this week could not have come at a better time. Ad Product Taxonomy 2.0 is officially released for…
Read MoreAn interesting privacy case emerged last week involving Home Depot. The case provides some clear guidance on an area of vulnerability for most retailers around obtaining consent – point of sale. Last week the Office of the Privacy Commissioner of…
Read MoreA reflection on marketing and advertising trends with Amazon Ads With another year firmly behind us industry begins their look forward to new opportunities on the horizon to help to reach their goals in the coming year. To help in…
Read MorePrivacy and AI have been keeping us busy on the policy front at IAB Canada. ISED’s newly tabled Digital Charter Implementation Act, 2022 has a lot of new elements to unpack and we’re on the case. Aside from a revised private…
Read MoreIn a session held by WARC at the Cannes Lions International Festival of Creativity this past summer, J.P. Castlin, an independent strategist consultant, warned about a major shift in the way brands need to think about driving eCommerce growth. Profitability…
Read MoreLast week, IAB Tech Lab released the updated Ad Format Guidelines for Digital Video and CTV. This critical output was delivered in response to the rapid evolution in the video landscape since they were first launched in 2016. With the…
Read MoreGoogle’s announcement on January 26, 2022, has the online ad industry sitting up straight and shifting gears once again. As news that FLoC would no longer be taking flight, stakeholders across the globe are forced to now wrap their heads…
Read MoreAs the world becomes increasingly complex, so do the conversations brands are finding themselves in across social platforms. This week we welcomed Jamie Michaels, Head of Brand Strategy Canada at Twitter to the IAB Canada Community Uninterrupted stage to present their latest…
Read MoreIAB Canada hosted a Business of Digital Marketing to Gamers event on January 20, 2022, taking in solid insights about the Canadian gamer landscape and its enormous potential for sweet-spot engagement across several platforms and environments. We kicked off the discussion with…
Read MoreAs the digital advertising industry prepares for a cookieless reality and increasingly complex privacy legislation, the need for a technology-neutral method for delivering meaningful consent has become increasingly urgent. In response, local IABs, the IAB Tech Lab and their collective…
Read MoreWe are happy to announce that, once again, IAB Canada has completed the delivery of the 360 Study for all participating sponsors. Since 2014, we have been conducting this invaluable annual benchmark research program to assist top Canadian digital media sellers in understanding…
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