Data: The Good. The Bad. The Ugly.

The topic of data fuels our industry, and our fascination with the concept of what makes good, bad and ugly data, drove our Data Analytics committee to assemble case study examples of when industry took bad / ugly data and…

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ChatBots – Making a Comeback with Conversational Banner Ads

By 2020, 85% of consumer interactions will be conversational in nature. But not with a human (Gartner). This reality has several implications that could affect how advertisers develop communication strategies and leverage A.I. to drive “conversationally wired” experiences. On Friday…

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IAB Canada 2019 Buy-Side Salary Survey Results are In

Attracting and retaining talent continues to be a major challenge for organizations in the Canadian digital advertising marketplace, especially when searching for employees with high demand skill sets like research, data and technology. To help Human Resources (HR) Managers and…

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IAB Tech Lab Tackles Data Transparency

As presented at this year’s IAB Canada State of the Nation, IAB Tech Lab has officially released the very first of its kind DataLabel.org industry initiative, to provide all industry stakeholders greater transparency into important details around data composition and…

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IAB Canada Policy Update

Bill S-228/Marketing to Kids The Senate has adjourned for the Summer and Bill S-228 was not passed into law. The Senate has officially run out of time to pass this proposed Bill which would have banned the promotion on “unhealthy”…

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Member Seminar Series: A Deep Dive into DOOH

We know digital moves fast and can be complicated, so to help our members keep up with the latest digital platforms and tactics we’re introducing an all new series of seminars. At each seminar we will spend 1-2 hours tackling…

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A New Generation

With crises like that of the credit crunch, 9-11, new presidents and mayors alike, looming environmental decay and the stress of A.I. taking over future employment, this segment has had their fair share of navigating a multitude of anxiety-provoking concerns.…

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IAB Canada launches the 2019 Salary Survey

Finding and retaining qualified digital talent in Canada is a challenge, particularly for high demand skill sets like data analysis and tech. In our recent Currency of Talent report we learned that offering the right compensation package is a key…

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An Hour on Connected TV

From internet connected content streaming to OTT – Connected TV represents tremendous growth opportunities not only here in Canada, but also on a global scale. While technology solutions continue to increase, understanding the basics of what we can deliver to…

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The Insights Revolution: Questioning Everything

IAB Canada’s Research Committee invited Andrew Grenville (Chief Revenue Officer at Maru/Matchbox) to discuss the current state of today’s research practices, and what we were left with was a greater understanding into ‘why’ there is an urgent need to change…

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