IAB Canada Local Media Initiative Gains Momentum

As announced in April, IAB Canada continues to forge ahead with a database that will provide local Canadian content with a fighting chance to compete within the programmatic marketplace. While most advertisers are steering clear of unpredictable content and are…

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Happy Birthday from IAB Canada

Happy Birthday from IAB Canada

In celebration of our awesome country, IAB Canada would like to share amazing facts about the digital landscape as well as Canada’s rich history of innovation. Enjoy eh?…

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Getting OOH – No more Cabin Fever for this Channel

This week, our Community Uninterrupted series of webinars put the spotlight on Digital Out of Home and the incredible developments that are taking place in the channel. Kicking off the week we had an informative presentation from Bob Leroux, National…

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IAB Canada’s National Townhall Event Uninterrupted

State of the Nation 2020 Event Recap

Part 1 of 3: A recap of the State of the Nation event submitted by IAB Canada contributor: Polina Moliboga-Fuchs Contrary to past country-wide, in-person ‘State of the Nation’ events, that are typically conducted across five major cities in Canada,…

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IAB Canada Moves Towards Re-Wiring Industry Taxonomy

Thoughtful Digital Leadership - IAB Canada Moves Towards Re-Wiring Industry Taxonomy

At this week’s annual State of the Nation event, IAB Canada announced its commitment to encouraging the industry to revise vocabulary to eliminate systemically inappropriate references and to use terms that more closely reflect functional meaning. In recent years we…

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Tag! Kids are It and so is Every Brand Online

We’re quickly approaching 3 months of school closures, half of the world’s children are stuck at home and a full reopening is still months away. There has never been a better time to talk to kids tech experts SuperAwesome and…

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