Shining the Light of Transparency on Ad Fraud

A Report from IAB Tech Lab Reboot Day two of the IAB Tech Lab Reboot conference explored the best weapon we have against ad fraud – transparency. Over the years, IAB Tech Lab has developed standards like seller.json, SCO, ads.txt,…

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eCommerce – Locked & Loaded

Driving the Digital Media Market Forward IAB Canada is looking forward to hosting an incredible deep dive into the world of online sales at eCommerce Week taking place on September 22-24th. It seems that every conversation these days somehow touches…

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Not your Grandma’s eSports

Catching up with Enthusiast Gaming As eSports has gone from quietly gaining momentum to crossing the threshold into mainstream in Canada and the Globe, we felt it was time to catch up with an expert in this space. Robert Rames,…

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Our Community Supports Diversity

IAB Canada - Our Community Supports Diversity

It is our sincere hope and expectation that 2020 will be remembered among other things, as a pivotal moment of action against passive contributions towards long-present systemic racism and other civic injustices. While we look to policies and movements from…

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IAB Canada Policy Update

With the focus in Ottawa shifting back to the PMO’s mandate letters, things are heating up on a policy front. Here is a short summary of some of our current areas of focus: M2K On Tuesday of this week, IAB…

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Domestic Bubbles – Canadian Consumer Interests Post COVID-19

Last week’s Community Uninterrupted session featured an insightful discussion by Quantcast’s Edmund Loh, Customer Strategic Insights Manager and Sam Gottfried, Senior Sales Manager on Canadian consumer interests as we move into the recovery phases of COVID-19. The presentation boded well…

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