Making smart media buying decisions depends on having a deep understanding of your audience. Looking at consumer journeys and delving into segmentation strategies is a critical part of the planning process. Once a clear definition is in play, finding scale…
Read MoreA Report from IAB Tech Lab Reboot Day two of the IAB Tech Lab Reboot conference explored the best weapon we have against ad fraud – transparency. Over the years, IAB Tech Lab has developed standards like seller.json, SCO, ads.txt,…
Read MoreDriving the Digital Media Market Forward IAB Canada is looking forward to hosting an incredible deep dive into the world of online sales at eCommerce Week taking place on September 22-24th. It seems that every conversation these days somehow touches…
Read MoreCatching up with Enthusiast Gaming As eSports has gone from quietly gaining momentum to crossing the threshold into mainstream in Canada and the Globe, we felt it was time to catch up with an expert in this space. Robert Rames,…
Read MoreEnhanced Publisher Security – IAB Tech Lab Releases SafeFrame 2.0 Secure Ad Container This week, SafeFrame 2.0 was released for public comment for a 60-day period until September 28. SafeFrame is an API specification that was last upgraded in 2014…
Read MoreAfter an action-packed immersion into Advanced TV last week, we caught up with Roku’s Director of Ad Measurement, Gaurav Shirole, and asked some follow up questions about the streaming future of TV. We wanted to get a sense of what…
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It is our sincere hope and expectation that 2020 will be remembered among other things, as a pivotal moment of action against passive contributions towards long-present systemic racism and other civic injustices. While we look to policies and movements from…
Read MoreOver the past four days we’ve explored the rapidly evolving advanced television landscape with 30+ industry leaders from the broadcasting, agency, ad tech and research community. As we listened throughout the week, one thing became clear, the lines between digital…
Read MoreWith the focus in Ottawa shifting back to the PMO’s mandate letters, things are heating up on a policy front. Here is a short summary of some of our current areas of focus: M2K On Tuesday of this week, IAB…
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IAB Canada has a long history of bringing people together to crack on digital industry issues, and we’ve seen firsthand that meaningful progress depends on diverse participation across the board. From our foundational councils and committees to a broad range…
Read MoreLast week’s Community Uninterrupted session featured an insightful discussion by Quantcast’s Edmund Loh, Customer Strategic Insights Manager and Sam Gottfried, Senior Sales Manager on Canadian consumer interests as we move into the recovery phases of COVID-19. The presentation boded well…
Read MoreWhile discussions accelerate around re-opening the economy and we speculate on how the next months will look, IAB Canada is continuing to track the impact COVID-19 is having on Canadian digital ad investments thus far and respondents’ expectations for the…
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