The Sustainability Barometer study reveals a critical insight – a third of ad inventory went unsold because of unmet environmental sustainability standards.
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IAB Canada wants to know: How Smart are We?Let’s find out!We are excited to announce the launch of the Industry’s first Digital Media Fundamentals Assessment.This innovative tool is designed to help individuals, teams and the industry at large, assess where…
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As the fate of third-party cookies remains uncertain, digital advertisers are getting creative. During a recent IAB Canada Data Night panel discussion, industry leaders shared how unfazed they are by cookie uncertainty.
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IAB Canada members have expressed concerns over the recent implementation of the Digital Services Tax and we are working with our community to help navigate the implications.
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The holiday season is rapidly approaching, and with it comes a surge in advertising activity. This comes earlier than expected, and many traditional assumptions about consumer behaviour may not hold true in the ever-changing digital advertising industry. Marketers need solid facts to create a jolly experience for their customers.
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IAB Canada’s State of the Nation roadshow wrapped up this week. Moving across Toronto, Vancouver, Montreal and Halifax, this coast-to-coast event brought hundreds of Canadian digital media and marketing professionals together to discuss the latest issues, trends and opportunities in the sector.
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IAB Canada is thrilled to have been awarded “Most Impactful Product/Service in Privacy” award at the inaugural PICCASO Privacy awards ceremony in Toronto June 11.
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IAB Canada members are getting ready to touchdown in Cannes for the 71st Cannes Lions Festival of Creativity. If this is your first time at Cannes, we’re here to help navigate the enormity of this annual celebration of the advertising…
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For the past 10 years, IAB Canada's 360 Study has been an essential resource for Canada's leading digital media sellers. This annual report goes beyond vanity metrics, giving you the intel on what advertisers ACTUALLY want.
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Google’s Privacy Sandbox rollout is delayed until early 2025. While the clock’s ticking slower, here’s how advertisers, agencies, and adtech can make the most of this extended timeline.
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Connected TV (CTV) has emerged as a way for advertisers to interact with these customers in a way that allows them to not only reach but connect with audiences through quality content. A recent report from Kantar and Amazon Ads titled "Connected Consumers Canada" highlights the growth and engagement of the CTV audience, and emphasizes the importance of connecting with customers with the right message at the right time.
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Google has announced further delays in the deprecation of third-party cookies and will not be moving forward until early 2025.
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