IAB Canada Policy Update

Privacy: On November 18th, the IAB Tech Lab released version 1.0 of the technical specifications for the IAB CCPA Compliance framework and encouraged digital property owners and ad platforms to being their technical implementation efforts. The Framework supports compliance with…

Read More

IAB Canada is Seeking New Board Members for 2020

Help Shape the Future of the Digital Advertising Industry in Canada by joining the IAB Canada Board of Directors! Lean-In to Powerful Digital Leadership IAB Canada Board Membership brings together digital marketing thought leaders to help drive growth of the…

Read More

New Frontiers in Digital Media – Digital@Dusk

Written by: Melody Lin When it comes to innovation, technology and data, are we asking the right questions? Digital@Dusk successfully concluded last week in Vancouver where the marketers and advertisers came together to discuss the emerging technologies that are fueling…

Read More

IAB Canada Policy Update

California Consumer Privacy Act (CCPA) The IAB Privacy Compliance Unit has released the CCPA Compliance Framework . This was developed over four months by more than 350 legal, public policy, and technical experts from publishers, agencies, brands, platforms, advertising technology…

Read More

Deconstructing the Next Big Thing – MIXX Canada Direct

MIXX Canada took place this month in Toronto attracting marketers, agencies, publishers and ad tech. The event was entitled “Direct and the Data Explosion” and was themed around the acceleration of DTC brands and the incredible amount of data that…

Read More