Yesterday, the White House announced the dreaded new round of tariffs which were framed as retaliatory and strategic responses to what the U.S. deems “unfair” trade practices from a range of international partners, including Canada. The full scope of damage…
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Canada’s population is evolving, and multicultural communities are shaping the future of advertising.
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As we gear up for the upcoming federal election, IAB Canada has re-engaged with Elections Canada to ensure our members are well-prepared and aligned with current regulatory expectations.
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As geopolitical tensions flare and a renewed U.S.–Canada trade conflict escalates, the retail landscape is bracing for a storm.
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IAB Tech Lab, announced today the launch of Trusted Server. This new open-source server-side ad management framework gives publishers complete control over ad monetization in an era of increasing browser restrictions and signal loss.
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IAB Tech Lab has announced a significant update to OpenRTB, introducing Extended Content Identifiers (ECI) to enhance transparency and efficiency in programmatic advertising.
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As Trump's tariffs drive up costs and strain budgets, the Canadian digital advertising industry must adapt, innovate, and assert its vital role in sustaining businesses and economic growth.
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IAB Tech Lab’s latest initiatives focus on establishing interoperable standards that enable secure, privacy-preserving data collaboration within clean rooms.
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At IAB ALM last week, IAB’s VP, Measurement, Addressability & Data Center Angelina Eng sat with Randy Browning, President of Night Market.
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The digital media landscape is evolving at a breakneck pace, and if one thing is clear, it’s that staying open—to innovation, competition, and consumer needs—is critical for long-term success. The year kicked off at CES where unsurprisingly, AI has dominated…
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2025: The Year of Now – Advancing Identity Solutions and Digital Advertising in Canada; 2025: The Year of Connected TV—Insights from Yahoo's Jon Finnie
Read MorePolicy Updates on: What Trump's Tariffs Could Mean for Canada; A Refresher to Bill C-76.
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