This week almost 30,000 digital advertising professionals made their way to DMEXCO, one of the world’s largest online advertising and marketing conferences in Cologne, Germany organized by BVDW (IAB affiliate in Germany) and several presenting partners including IAB Europe.
Read More
IAB Canada and Retail Council of Canada (RCC), have announced a strategic collaboration aimed at advancing the digital retail advertising landscape in Canada.
Read More
Today, the digital advertising industry is taking a big step towards better, standardized data privacy practices through substantial developments with the IAB Tech Lab’s Privacy Taxonomy.
Read More
With significant investments in machine learning models, improved signals, and optimized ad formats, IAB Canada member and Elite Corporate Sponsor, Snap has shared with us, recent product enhancements that demonstrate their dedication to delivering performance across the whole marketing funnel.
Read More
The new Digital Services Tax (DST) is set to disrupt Canada's $18B digital advertising ecosystem, hitting businesses hard.
Read More
The IAB US Attention Task Forces has released a series of helpful resources on the state of attention measurement. Brands globally have shifted their efforts towards capturing attention metrics.
Read More
The Privacy Commissioner of Canada, together with 25 privacy enforcement authorities from across Canada and internationally, issued findings from a “sweep” conducted earlier this year of more than 1,000 websites and mobile apps.
Read More
AI continues to be top of mind as a disruptive force to the ad industry as our members test, integrate and evaluate its impact to the value chain. It is quickly becoming clear that the growing and widespread use of AI for various applications can undermine sustainability initiatives.
Read More
Google has made a dramatic U-turn on its plan to phase out third-party cookies. Instead of eliminating 3rd-party cookies, they have decided to introduce a new Chrome feature designed to give users more control over their browsing and privacy settings.
Read More
The recent Enterprise 2024 event was a huge success, bringing together a wide range of stakeholders from Canada’s digital media industry. United by a common goal of tackling the industry’s most pressing challenges, the community worked together to solve problems and share valuable insights.
Read More
IAB Canada’s recent State of the Nation event in Toronto provided some key insights into the state of the industry as we close out the first half of the year. Canada's digital media revenue is expected to reach $18.1 billion by the end of 2024, indicating steady growth from $15.9 billion in 2023. Growth is diverse in this dynamic sector as we turn our attention the retail media, CTV and the changing definition of search and performance media.
Read More
Artificial intelligence (AI) is rapidly transforming the media landscape, and its impact is being felt across the marketing industry. The Emerging Media Tools and Hacks panel discussion during the State of the Nation Toronto 2024 brought together experts from the industry to explore how they are leveraging this technology to deliver greater value to advertisers.
Read More