Sandbox Cordoned Off Until 2025
Google has announced further delays in the deprecation of third-party cookies and will not be moving forward until early 2025.
Read More
Addressable Audiences in a Privacy-First World
In an increasingly privacy-conscious landscape, striking the delicate balance between impactful digital marketing and protecting user's privacy has become a significant challenge. How do we reconcile targeted advertising with the growing demand for user privacy?
Read MoreBooming In-Game Advertising Market Offers Rich Opportunities for Canadian Brands
Canada's in-game advertising industry is experiencing rapid growth, offering marketers a unique channel to reach enormous and captivated audiences. Industry figures underscore this trend, with the market projected to generate US$1.45bn in revenue by 2024 and grow steadily until 2029, presenting rich opportunities for brands across Canada.
Read MoreIAB Tech Lab Updates OpenRTB to Support Privacy Sandbox’s Protected Audience API
The IAB Tech Lab recently introduced updates to the OpenRTB standard—core to programmatic advertising—to align with Google’s Privacy Sandbox’s Protected Audience API. These updates represent a pivotal step towards helping the advertising industry seamlessly transition to privacy-conscious ad models when…
Read MoreIAB Canada Hosts Critical Webinar on Google’s Privacy Sandbox to Unpack IAB Tech Lab Feedback
IAB Canada recently hosted a webinar with IAB Tech Lab CEO Anthony Katsur to present the complexities and potential challenges of Google’s Privacy Sandbox initiative. This bold proposal aims to reshape digital advertising by phasing out third-party cookies, removing access…
Read MoreCanadians are rediscovering the open internet as revealed in The Trade Desk Intelligence’s Open Internet Report 2024
The Trade Desk Intelligence reveals a compelling trend in its Open Internet Report 2024: consumers are rediscovering the open internet, a vibrant realm of news websites, CTV, and podcast networks where information flows freely. This marks a shift away from…
Read MoreYahoo Identity Solutions Prepare Advertisers for Cookie Independence
Another DSP has stepped forward with solutions to help navigate cookie independence. Yahoo recently announced an expansion of its Identity Solutions product suite to include identity testing capabilities directly integrated with Yahoo DSP. These capabilities allow advertisers to simulate and…
Read MoreCanadian Perspectives on AI: Report Highlights Trust, Regulation, and Inclusion
Artificial intelligence (AI) is poised to bring about positive social changes, yet ensuring its responsible and ethical implementation remains a top priority. TELUS, a leading telecommunications company dedicated to responsible AI practices and member of IAB Canada, recently released its…
Read MoreIAB Canada and Insider Intelligence’s Retail Media in Canada 2024 Survey Highlights
At the Retail Media Summit held this week by the Path to Purchase Institute, Sonia Carreno, President of IAB Canada, shares pivotal insights into the development of retail media, often hailed as the “third wave” of media. Her session shed…
Read MoreIAB Tech Lab Releases Privacy Sandbox Use Case Analysis
Today, IAB Tech Lab, the global digital advertising technical standards-setting body, released a comprehensive analysis shedding light on the challenges associated with the industry’s adoption of Google’s Privacy Sandbox. The analysis, conducted by IAB Tech Lab’s Privacy Sandbox Taskforce, explores…
Read MoreCreative Bravery: The Mindset Brands and Marketers Need in 2024 According to TikTok’s What’s Next in 2024 Trend Report
As we continue to move forward in 2024, brands and marketers seek to be not only relevant but beloved by their audience at every touchpoint, including on digital platforms. TikTok consistently evolves to stay relevant with its diverse communities, and…
Read MoreIAB Canada Summer Status – “We’re Going to Need a Bigger Boat”
Summer is here and while this usually signals a slowdown for our members and an opportunity to take a breather, several issues have our industry forced to have both hands on the wheel. As discussed at our State of the…
Read More