All Signs Point to Optimism for Location Based Advertising

IAB Canada hosted our 5th Annual Location Based Advertising event yesterday on April 27, 2022. The agenda was packed with top industry leaders and the community was filled with optimism, and borderline giddiness, about some of the innovation taking place…

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The Knock-on Effects of the Great Resignation

IAB Canada held several Council meetings this week to discuss the most pressing issues faced by the respective industry stakeholder groups. Across all discussions we heard a consistent theme – all roads lead to talent. Conversations that started with inflation…

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IAB Europe Submits TCF Action Plan to Belgian DPA

Today, IAB Europe submitted the action plan required by the Belgian Data Protection Authority (APD)’s decision on IAB Europe and the Transparency & Consent Framework (TCF). This marks a key milestone in the two-phase remediation period foreseen in the decision…

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IAB Tech Lab Releases OpenRTB 2.6 For Public Comment

OpenRTB 2.6 Provides Incremental Improvements to Support Pod Bidding for Connected TV  IAB Tech Lab has released OpenRTB 2.6 – the communication protocol that enables real-time buying and selling of digital ad inventory for public comment until February 7, 2022. …

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IAB Canada Announces the 2022 Board of Directors

Article header titled "IAB Canada Announces the 2022 Board of Directors"

IAB Canada is thrilled to release the new slate of Board of Directors announced at this week’s Annual General Meeting. Jeff Lancaster, Agency Lead, North America at LinkedIn has been appointed as the new Chairman of the Board of Directors…

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A 2021 Q4 Industry Round-up – IAB Canada’s Report on Data

IAB Canada held its annual Report on Data event this week. This year’s discussions captured an industry that has undergone significant changes over the past two years while looking forward to tremendous opportunities around the corner. At the top of the agenda, was…

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The Net on Net Zero Carbon Media

As 2021 draws to a close, IAB Canada is looking forward and preparing for the coming year by conducting stakeholder discussions and evaluating the current state of the global supply chain. One of several topics becoming increasingly relevant in 2022,…

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Planning for Supply Chain Shortages

One week after Finance Minister Chrystia Freeland said she is concerned about the challenges facing global supply chains and how it would affect Canada, RSM, a leading global provider of audit, tax and consulting services focused on middle market businesses, released The Real…

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