There is no debate that digital media has impacted the purchase funnel in significant ways over the past 25 years – completely innovating the ways in which advertisers connect to their audiences. One of the pivotal moments for advertising has…
Read MoreIAB Canada hosted our 5th Annual Location Based Advertising event yesterday on April 27, 2022. The agenda was packed with top industry leaders and the community was filled with optimism, and borderline giddiness, about some of the innovation taking place…
Read MoreThe last in-person Cannes Lions Festival in 2019, placed the practice of “greenwashing”, which means talking up the benefit to the environment of a practice, product, or service despite there being no underlying change taking place under the microscope. One…
Read MoreThis week, IAB Tech Lab announced an update to the ads.txt specification which has been widely adopted as an effective measure against ad fraud. The updated specification is now out for a 60-day public commentary period. The update includes two…
Read MoreIAB Canada held several Council meetings this week to discuss the most pressing issues faced by the respective industry stakeholder groups. Across all discussions we heard a consistent theme – all roads lead to talent. Conversations that started with inflation…
Read MoreToday, IAB Europe submitted the action plan required by the Belgian Data Protection Authority (APD)’s decision on IAB Europe and the Transparency & Consent Framework (TCF). This marks a key milestone in the two-phase remediation period foreseen in the decision…
Read MoreOpenRTB 2.6 Provides Incremental Improvements to Support Pod Bidding for Connected TV IAB Tech Lab has released OpenRTB 2.6 – the communication protocol that enables real-time buying and selling of digital ad inventory for public comment until February 7, 2022. …
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IAB Canada is thrilled to release the new slate of Board of Directors announced at this week’s Annual General Meeting. Jeff Lancaster, Agency Lead, North America at LinkedIn has been appointed as the new Chairman of the Board of Directors…
Read MoreIAB Canada held its annual Report on Data event this week. This year’s discussions captured an industry that has undergone significant changes over the past two years while looking forward to tremendous opportunities around the corner. At the top of the agenda, was…
Read MoreAs 2021 draws to a close, IAB Canada is looking forward and preparing for the coming year by conducting stakeholder discussions and evaluating the current state of the global supply chain. One of several topics becoming increasingly relevant in 2022,…
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One week after Finance Minister Chrystia Freeland said she is concerned about the challenges facing global supply chains and how it would affect Canada, RSM, a leading global provider of audit, tax and consulting services focused on middle market businesses, released The Real…
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Non-Fungible Tokens (NFTs) are starting to get a lot of attention in the world of content and not surprisingly, it has cascaded into our digital advertising universe as a potential means to stem fraud and improve transactional verification across the…
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