How Attention Applies to DOOH

Earlier this summer, IAB Canada’s DOOH Committee had a panel discussion that addressed how DOOH can be used as a video/TV audience extension, how brand and performance marketing might be enhanced, and what advancements are driving DOOH measurement.  The recording…

Read More

IAB Canada Releases Influencer Barometer Report

IAB Canada’s Branded Content and Social Media Committee discussed a general lack of visibility on the level of investment taking place in Influencer Marketing in Canada. In June 2023, IAB Canada sent out a barometer survey to buy-side members to…

Read More

Insights on Upfronts: Key Predictions for 2023

It’s Upfronts season in Canada, the annual reveal of programming that will be made available for advertisers across all segments. With significant shifts in the way Canadians are consuming TV in Canada (accelerated through the pandemic), the way in which…

Read More

Data Clean Rooms: Why All the Fuss?

A guest post by Evan Wood, EVP & Chief Strategy Officer, Environics Analytics  At IAB Canada we are putting the finishing touches on our upcoming Data Night– The Uncapped Potential of Clean Rooms – taking place on February 23rd, in…

Read More

The Wisdom Behind Sophi.io and The Globe and Mail

While regulators are busy setting up legislative parameters for Artificial Intelligence, the online ad industry continues to innovate using AI to enhance reach and address the right audiences. National publisher and IAB Canada member The Globe and Mail, has made…

Read More

IAB Tech Lab Releases OpenRTB 2.6 For Public Comment

OpenRTB 2.6 Provides Incremental Improvements to Support Pod Bidding for Connected TV  IAB Tech Lab has released OpenRTB 2.6 – the communication protocol that enables real-time buying and selling of digital ad inventory for public comment until February 7, 2022. …

Read More

IAB Canada Announces the 2022 Board of Directors

Article header titled "IAB Canada Announces the 2022 Board of Directors"

IAB Canada is thrilled to release the new slate of Board of Directors announced at this week’s Annual General Meeting. Jeff Lancaster, Agency Lead, North America at LinkedIn has been appointed as the new Chairman of the Board of Directors…

Read More

A 2021 Q4 Industry Round-up – IAB Canada’s Report on Data

IAB Canada held its annual Report on Data event this week. This year’s discussions captured an industry that has undergone significant changes over the past two years while looking forward to tremendous opportunities around the corner. At the top of the agenda, was…

Read More