IAB Canada held its annual Report on Data event on November 29th, in Toronto. With several presentations focused on the current state of data in Canada, we followed up with the Head of Product, Data, Insights and AdTech at Pelmorex,…
Read MoreCTV in Canada is on the rise. Our latest revenue survey showed a conservative estimate of $658M in 2022 and we expect to see continued growth given the steady uptake in CTVs across the country. One industry leader and IAB…
Read MoreFollowing The Globe and Mail’s webinar on a topic that is one everyone’s mind, IAB Canada sat down to delve deeper into Responsible Media to understand more about what it will take to shape a brighter future for the media…
Read MoreEarlier this summer, IAB Canada’s DOOH Committee had a panel discussion that addressed how DOOH can be used as a video/TV audience extension, how brand and performance marketing might be enhanced, and what advancements are driving DOOH measurement. The recording…
Read MoreIAB Canada’s Branded Content and Social Media Committee discussed a general lack of visibility on the level of investment taking place in Influencer Marketing in Canada. In June 2023, IAB Canada sent out a barometer survey to buy-side members to…
Read MoreEveryone is talking about CTV. As inventory ramps up in Canada, advertisers are looking to better understand the opportunities. IAB Canada reached out to Derek Fung, Sales Manager at Samsung Ads Canada to gain some valuable perspective on how marketers…
Read MoreIAB Canada held its annual State of the Nation event on May 31st in Toronto. With several presentations focused on the current state of the economy in Canada, we followed up with the Amazon Ads team to see how they…
Read MoreLast week the house was packed at our annual State of the Nation. Bringing together our fantastic community and an agenda packed full of industry experts, we discussed some of the most pressing challenges and opportunities facing our industry. One…
Read MoreOn the addressability front, last week Google hit a major milestone with its announcement that measurement and relevance APIs would be available to developers to begin scaled, live-traffic testing, in preparation for cookie deprecation. With no major changes expected to…
Read MoreIt’s Upfronts season in Canada, the annual reveal of programming that will be made available for advertisers across all segments. With significant shifts in the way Canadians are consuming TV in Canada (accelerated through the pandemic), the way in which…
Read MoreA guest post by Evan Wood, EVP & Chief Strategy Officer, Environics Analytics At IAB Canada we are putting the finishing touches on our upcoming Data Night– The Uncapped Potential of Clean Rooms – taking place on February 23rd, in…
Read MoreWhile regulators are busy setting up legislative parameters for Artificial Intelligence, the online ad industry continues to innovate using AI to enhance reach and address the right audiences. National publisher and IAB Canada member The Globe and Mail, has made…
Read More