We were recently asked by AAM to reflect on what lessons IAB Canada and its members learned last year and what marketers could look forward to in the coming months. Following are some of our responses with some additional commentary.…
Read MoreA Conversation with Amazon Ads. Following our Annual Report on Data event on December 5th, 2022, where we dug deep into how to effectively reach consumers in 2023 without third party tracking, we felt it was the right time to…
Read MoreLooking into the New Year with Samsung Ads One of the greatest gifts we can receive annually is a peek into the crystal ball of some of our most-forward thinking members as we head into the New Year. Understanding the…
Read MoreThe role of local journalism has never been greater than it was over the past two years while Canadians struggled to stay on top of current reporting during a time of major uncertainty. While we have seen a collective cry…
Read MoreWhile regulators are busy setting up legislative parameters for Artificial Intelligence, the online ad industry continues to innovate using AI to enhance reach and address the right audiences. National publisher and IAB Canada member The Globe and Mail, has made…
Read MoreA conversation with Scibids Internet ad revenue exceeded 12.3 billion Canadian dollars in 2021, with a staggering 51% of ads being served programmatically (according to our IAB Canada 2021 Ad Revenue Study). But with the impending death of 3rd party…
Read MoreWith the recent shift in consumer behaviour brought on by the global pandemic, retail channels are evolving to meet changing customer needs. With health and safety top of mind many are serving their customers in less crowded retail spaces, eliminating…
Read MoreThe number of Smart TVs in Canadian households is rapidly growing, and the amount of TV viewership data potentially available via automatic content recognition (ACR) has risen accordingly. True to its name — ACR is a technology that can be used…
Read MoreWe’ve been covering the topic of misinformation in the context of brand safety since the 2016 elections south of the border. For over two years, political misinformation has been exacerbated with health and safety topics related to Covid-19 creating some…
Read MoreIt’s been over two years since Google announced the deprecation of third-party cookies, which is slated to take effect in the second half of 2023. When that happens, the cookie, for all intents and purposes, will no longer have a…
Read MoreAfter a week steeped in creativity from Cannes, IAB Canada caught up with Katherine Scarrow, the General Manager of Globe Content Studio, the content marketing arm of The Globe and Mail to get her views on the evolution of content. …
Read MoreFinally, a reprieve from numbers, policy, and plumbing – Cannes Lions season is upon us! The media side of the advertising business rarely has the time to reflect on the amazing creativity that the various channels carry on behalf of…
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