What’s one project, campaign, or achievement you’re most proud of in your career so far?

I have done technology, website, and data privacy/protection work for a major global (Canadian) artist and record label.

What’s the best piece of professional advice you’ve ever received?

Knowing something half-way is worse than not knowing that thing at all.

What excites you most about the future of digital advertising in Canada?

The possibility and ability for us to balance and bridge the gap between the need for corporate success and individual privacy. 

In your view, what’s the biggest opportunity for our industry right now — and what’s the biggest challenge?

The biggest opportunity is the shift towards collaborative advertising (organizations and individuals). The biggest challenge is the ethical and practical incorporation of AI. 

If you could change one thing about the industry overnight, what would it be?

I would create more opportunities for Canadian media and advertisers to keep profits, data, resources, and operations in Canada without having to rely so heavily on non-Canadian entities. 

Which trends, tools, or innovations are you keeping your eye on this year? 

AI, AI, AI, and AI. 

What role do you think collaboration through IAB Canada plays in driving industry growth?

Working with the IAB Canada creates multiple avenues for collaboration between organizations and industries. The insights, advice, thought leadership, and focus on growth available within IAB Canada and all its partner organizations is invaluable for the future success of the Canadian technology and advertising industries.