IAB Digital Video – Video Landscape Report – May 2017
2017_IAB_VideoLandscapeReport…
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2017_IAB_VideoLandscapeReport…
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Read MoreDeveloped to promote consumer confidence in eCommerce the Personal Information Protection and Electronic Documents Act (PIPEDA) became law in April 2000. PIPEDA is a Canadian law relating to data privacy. It governs how private sector organizations collect, use and disclose…
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Read MoreWith transparency being top of mind for programmatic buyers, IAB Canada’s Ad Tech Council have published a white paper that outlines each component of a digital media campaign in detail. Each area is defined and includes some context around the…
Read MoreCanadian Internet Ad Revenue continued its remarkable, double-digit growth in 2017, rising sharply by $1.3 billion or +23% to $6.8 billion, 9% over forecast. Mobile revenue continues to drive a significant portion of the growth. In 2017 mobile accounted for…
Read MoreWhat it is and how brands can harness the model for social media endeavors After successfully releasing their social media infographic, IAB Canada’s Social Media Committee has finalized a document to help marketers navigate the paid, owned, earned strategic…
Read MoreIAB Canada believes that a clearly articulated request for information (RFI) and/or request for proposal (RFP), including the subsequent scope of work, is essential to business success – especially in the area of digital marketing. We are pleased to help…
Read MoreAs a supplement to our standard Glossary of Terms, IAB Canada has also compiled specific terms and definitions based on the following aspects of the digital media space:…
Read MoreAttracting and retaining talent continues to be a major challenge for organizations in the Canadian digital advertising marketplace, especially when searching for employees with high demand skill sets like research, data and technology. To help Human Resources (HR) Managers and…
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