The BrightRoll research team and IAB Canada are committed to understanding what matters most to Canadian advertising agencies. Year-over-year, we mine for insights into trends and topics that deserve more attention. How do agencies allocate media budgets? How have agency…

Released in June 2015, the IAB’s 2015 Global Mobile Video Report offers comprehensive insights into mobile video consumption across the globe, regionally and by country – notably Canada. Published by the IAB Mobile Marketing Centre of Excellence in New York,…

First commissioned in 1998 by the Interactive Advertising Bureau of Canada, this represents almost two decades that Internet advertising revenues are being reported for Canada. The results of IAB Canada’s annual Canadian Internet (online & mobile) advertising revenue surveys are…

Released in September 2016, the IAB’s Global & Canada Mobile Commerce Report offers comprehensive insights into mobile commerce across the globe, regionally and by country – notably Canada. With the ubiquity of mobile devices and mobile Internet around the globe,…

First commissioned in 1998 by the Interactive Advertising Bureau of Canada, this most recent release marks the 18th consecutive year that Canadian Internet advertising revenues are being reported and the 10th consecutive year reporting mobile ad revenues (which also include Tablets).

Main Finding – Ad blocking continues to be stable in Canada! IAB Canada released its second annual, comprehensive study of ad blocking powered by comScore data, that explores the Canadian consumer incidence of ad blocking usage, as well as consumer…