The BrightRoll research team and IAB Canada are committed to understanding what matters most to Canadian advertising agencies. Year-over-year, we mine for insights into trends and topics that deserve more attention. How do agencies allocate media budgets? How have agency…
Read MoreIAB Canada’s Cross-Media Optimization Studies (CMOST) programme has, to date, conducted ground-breaking research for nine major Canadian advertisers with the help of Dynamic Logic (now MillwardBrown Digital). These studies include the following clients: Molson, RBC Insurance, General Motors, Canadian Tire,…
Read MoreCanadian Media Usage Trends (CMUST) by PHD Media Canadian Media Usage Trends (CMUST) is a comprehensive, annually re-engineered report crossing all major media on a Total Canada and French Canada basis. The study documents consumers’ changing media content consumption across…
Read MoreMain Finding – Ad blocking continues to be stable in Canada! IAB Canada released its second annual, comprehensive study of ad blocking powered by comScore data, that explores the Canadian consumer incidence of ad blocking usage, as well as consumer…
Read More