IAB Canada wrapped up a big year of events with the Report on Data event this week in Toronto. With a full house, the headlining presentation was the much-anticipated 2023 Canadian Media Usage Study (CMUST). Presented by Matt Devlin, Managing…
Read MoreIAB Canada held its annual Report on Data event on November 29th, in Toronto. With several presentations focused on the current state of data in Canada, we followed up with the Head of Product, Data, Insights and AdTech at Pelmorex,…
Read MoreCTV in Canada is on the rise. Our latest revenue survey showed a conservative estimate of $658M in 2022 and we expect to see continued growth given the steady uptake in CTVs across the country. One industry leader and IAB…
Read MoreToday, IAB Tech Lab announced the release of their Differential Privacy Guidance, a document developed by the PETs Working Group designed to empower all stakeholders in the digital media ecosystem with the knowledge and tools needed to evaluate and implement…
Read MoreThis week IAB Canada submitted official feedback to the Standing Committee on Industry and Technology (INDU) who are currently reviewing the proposed Bill C-27 – an Act to govern both privacy and artificial intelligence. Working with our Privacy and AI…
Read MoreAs we prepare for the upcoming Report on Data event on November 29th in Toronto, IAB Canada and our community are all about data that helps discover opportunities in the Canadian digital media landscape. Recently, The Globe Media Group released…
Read MoreFederal Legislation – Bill C-27 Bill C-27 is officially agenda item number one for the Standing Committee on Industry and Technology (INDU). The Committee who will eventually vote on the fate of this multi-faceted legislation has begun the process of…
Read MoreEvery year, the IAB Canada community comes together to celebrate the end of the year at our Report on Data Event. Like every good annual celebration, this event has well-established and much loved traditions. Among them is the release of…
Read MoreLast week, IAB leadership from over 15 countries gathered to discuss the state of the digital marketing industry and the global impact of regulations, rapid advancements in AI and fundamental changes to the ad tech landscape. After three days of…
Read MoreIAB Canada continues to track the B2B market as trends emerge that are forcing marketers to rethink the usual tools of the trade to reach these elusive audiences. Given the niche targets that are actively in-market for very limited windows…
Read MoreAs the industry continues to move towards cookie independence, global solutions are being released to meet the challenges faced by all stakeholders in an effort to connect with audiences in a post cookie world. Among the solutions, is IAB Tech…
Read MoreFollowing The Globe and Mail’s webinar on a topic that is one everyone’s mind, IAB Canada sat down to delve deeper into Responsible Media to understand more about what it will take to shape a brighter future for the media…
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