What CMOs Need to Know – Notes from the IAB ALM Insights Vault
At IAB ALM last week, IAB’s VP, Measurement, Addressability & Data Center Angelina Eng sat with Randy Browning, President of Night Market.
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It Starts Here – Key Takeaways from the Agenda-Setting IAB ALM 2025 for Canada
The digital media landscape is evolving at a breakneck pace, and if one thing is clear, it’s that staying open—to innovation, competition, and consumer needs—is critical for long-term success. The year kicked off at CES where unsurprisingly, AI has dominated…
Read MoreNew Podcast: The Future of AR – Innovation and Advertising with Snap
In this episode of The Business of Digital, IAB Canada's Sonia Carreno sits down with Matt McGowan, General Manager of Snapchat Canada, for an insightful conversation on the latest trends in augmented reality, digital advertising, and brand innovation.
Read MoreWhat is the Fate of the DST?
With the federal government prorogued until March 24th, many bills that hadn’t received Royal Assent were set to die on the order paper.
Read MoreIAB Canada Kicks Off 2025 with Exciting New Episodes of the Business of Digital Podcast Featuring Environics Analytics and Yahoo
2025: The Year of Now – Advancing Identity Solutions and Digital Advertising in Canada; 2025: The Year of Connected TV—Insights from Yahoo's Jon Finnie
Read MorePulse on Policy – What Trump’s Tariffs Could Mean for Canada, A Refresher to Bill C-76
Policy Updates on: What Trump's Tariffs Could Mean for Canada; A Refresher to Bill C-76.
Read MoreLooking Ahead – What 2025 Brings
The digital advertising industry is on the brink of transformative change in 2025, fueled by advancements in artificial intelligence, automation, and a heightened focus on privacy compliance.
Read MoreCES 2025: Ushering in the age of hyper-personalization IAB Canada’s Sonia Carreno
This article, originally published in Campaign Magazine, features IAB Canada’s Sonia Carreno as she shares some of her marketing-related takeaways from this year's Consumer Electronics Show.
Read MoreThe Last Thing SMEs Need Now is the DST
IAB Canada had the privilege of taking part in a closed-door roundtable hosted by StartUp Canada. We heard from several founders of Small and Medium Sized Enterprises (SMEs) about how they are affected by the Digital Service Tax (DST).
Read MoreWhat Trudeau’s Resignation Means for our Industry
This morning the Prime Minister of Canada, Justin Trudeau, has resigned. IAB Canada has been actively working on several files impacting the Canadian Digital Media sector and this move will have significant impact on their status. With the Prime Minister…
Read More2024 in Review: A note from IAB Canada’s President before the holidays
As 2024 draws to a close, I want to take a moment to reflect on what has been a remarkable year for IAB Canada and our vibrant industry. Together, we have navigated an extraordinary journey marked by dynamic growth, significant…
Read MoreIAB Canada Releases Digital Media IQ Results
IAB Canada has unveiled the results of its inaugural Digital Media IQ Measurement Initiative, designed to assess the knowledge and expertise of professionals in Canada’s digital advertising industry.
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