IAB Tech Lab invites Canadian Digital Stakeholders to Shape AI’s Use of Online Content
As AI transforms the way people discover and consume information, it is also changing how publisher and brand content appears online.
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Signals from Europe: What Canada Can Learn from Multi-Markets in Motion
At Interact 2025 in Brussels last week, it became clear that European stakeholders are using creativity, AI, and collaborative frameworks not just to adapt to change, but to shape it. For Canadian marketers, policymakers, and media partners, there’s real value in watching how Europe is moving.
Read MoreShaping Canada’s Digital Future – Lessons Learned from the IAPP Conference 2025
IAB Canada was thrilled to participate in the IAPP’s 25th Anniversary Conference this week in Toronto. As Canada faces rising global competition, fast-moving AI innovation, and increasing privacy risks, public and private sector leaders are being called to respond with practical, forward-looking solutions.
Read MoreMark Carney Elected Canada’s 24th Prime Minister
IAB Canada congratulates Prime Minister Mark Carney on his election victory and welcomes the opportunity to work with his government on innovation, privacy, and responsible AI development.
Read MoreLooking Ahead – What 2025 Brings
The digital advertising industry is on the brink of transformative change in 2025, fueled by advancements in artificial intelligence, automation, and a heightened focus on privacy compliance.
Read MoreCES 2025: Ushering in the age of hyper-personalization IAB Canada’s Sonia Carreno
This article, originally published in Campaign Magazine, features IAB Canada’s Sonia Carreno as she shares some of her marketing-related takeaways from this year's Consumer Electronics Show.
Read MoreInfographic – AI’s Impact on the Digital Media Ecosystem
Download IAB Canada's comprehensive AI infographic to explore the impact of AI on the digital media ecosystem.
Read MoreTracking Trends from DMEXCO 2024
This week almost 30,000 digital advertising professionals made their way to DMEXCO, one of the world’s largest online advertising and marketing conferences in Cologne, Germany organized by BVDW (IAB affiliate in Germany) and several presenting partners including IAB Europe.
Read MoreEngaging Addressable Audiences – Snap Spotlights Innovations
With significant investments in machine learning models, improved signals, and optimized ad formats, IAB Canada member and Elite Corporate Sponsor, Snap has shared with us, recent product enhancements that demonstrate their dedication to delivering performance across the whole marketing funnel.
Read MoreAI Challenges Sustainability
AI continues to be top of mind as a disruptive force to the ad industry as our members test, integrate and evaluate its impact to the value chain. It is quickly becoming clear that the growing and widespread use of AI for various applications can undermine sustainability initiatives.
Read MoreShaping the Future of Digital Advertising: Insights from IAB Canada’s Enterprise Event
The recent Enterprise Event rallied the Canadian digital advertising community to tackle the industry's most pressing challenges. Held at Toronto's iconic The Great Hall, the event fostered collaborative discussion with IAB Canada members as well as panel discussions led by industry leaders.
Read MoreUnlocking AI’s potential in Marketing Education – A conversation with Sonia Carreno
In a recent online interview with ME +ai’s Liz Oke, Sonia Carreno, President of the Interactive Advertising Bureau of Canada, spoke about the profound influence of artificial intelligence (AI) on marketing and marketing education. With nearly a decade of dedicated…
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