Looking Ahead – What 2025 Brings

The digital advertising industry is on the brink of transformative change in 2025, fueled by advancements in artificial intelligence, automation, and a heightened focus on privacy compliance. 

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Tracking Trends from DMEXCO 2024 

This week almost 30,000 digital advertising professionals made their way to DMEXCO, one of the world’s largest online advertising and marketing conferences in Cologne, Germany organized by BVDW (IAB affiliate in Germany) and several presenting partners including IAB Europe.

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Engaging Addressable Audiences – Snap Spotlights Innovations

With significant investments in machine learning models, improved signals, and optimized ad formats, IAB Canada member and Elite Corporate Sponsor, Snap has shared with us, recent product enhancements that demonstrate their dedication to delivering performance across the whole marketing funnel. 

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AI Challenges Sustainability

AI continues to be top of mind as a disruptive force to the ad industry as our members test, integrate and evaluate its impact to the value chain. It is quickly becoming clear that the growing and widespread use of AI for various applications can undermine sustainability initiatives.

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