Navigating Retail Media in a Tariff Storm
As geopolitical tensions flare and a renewed U.S.–Canada trade conflict escalates, the retail landscape is bracing for a storm.
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Harmonizing Retail Media – A New Playbook on the Impact of In-Store Audio Advertising in Canada
IAB Canada is proud to unveil the Harmonizing Retail Media: The 2025 In-Store Audio Playbook, a collaborative research initiative with Leger and Stingray Advertising.
Read MoreIt Starts Here – Key Takeaways from the Agenda-Setting IAB ALM 2025 for Canada
The digital media landscape is evolving at a breakneck pace, and if one thing is clear, it’s that staying open—to innovation, competition, and consumer needs—is critical for long-term success. The year kicked off at CES where unsurprisingly, AI has dominated…
Read MoreAdvertisers Boost Retail Media Investments driven by measurable outcomes – Key Insights from IAB Canada and RCC’s Barometer Report on the State of Retail Media
IAB Canada partnered with the Retail Council of Canada (RCC) to produce the State of Retail Media in Canada: Barometer Report 2024.
Read MoreIAB Canada and Retail Council of Canada Launch First-Ever Joint Survey on Retail Media
IAB Canada is proud to announce the launch of its first joint initiative with the Retail Council of Canada (RCC) – a nationwide survey aimed at assessing the evolving Retail Media landscape in Canada.
Read MoreTracking Trends from DMEXCO 2024
This week almost 30,000 digital advertising professionals made their way to DMEXCO, one of the world’s largest online advertising and marketing conferences in Cologne, Germany organized by BVDW (IAB affiliate in Germany) and several presenting partners including IAB Europe.
Read MoreIAB Canada and RCC Join Forces to Drive Retail Media Forward in Canada
IAB Canada and Retail Council of Canada (RCC), have announced a strategic collaboration aimed at advancing the digital retail advertising landscape in Canada.
Read MoreDecoding Industry Growth at IAB Canada’s State of the Nation Toronto 2024
IAB Canada’s recent State of the Nation event in Toronto provided some key insights into the state of the industry as we close out the first half of the year. Canada's digital media revenue is expected to reach $18.1 billion by the end of 2024, indicating steady growth from $15.9 billion in 2023. Growth is diverse in this dynamic sector as we turn our attention the retail media, CTV and the changing definition of search and performance media.
Read MoreIAB Europe Delves into The Digital Details at Interact
IAB Europe held its annual Interact conference in Milan last week. The event brought together a broad network of European stakeholders to address serious questions about the digital advertising industry with sharp discussions.
Read MoreIAB Canada and Insider Intelligence’s Retail Media in Canada 2024 Survey Highlights
At the Retail Media Summit held this week by the Path to Purchase Institute, Sonia Carreno, President of IAB Canada, shares pivotal insights into the development of retail media, often hailed as the “third wave” of media. Her session shed…
Read MoreChecking Out the Retail Media Aisle – IAB Canada’s Powering Purchase Event Recap
This week IAB Canada celebrated Retail Media (RM) with its annual conference dedicated to the explosive growth of the channel in Canada and around the world. With some of the brightest minds in the space, we spent an afternoon to…
Read MoreIAB Canada Briefing – Retail Media Networks: Navigating Challenges Amid Rapid Growth
Reported by IAB Canada contributor Paolo LacunaAccording to the 2022 IAB Canada Internet Ad Revenue Survey, Retail Media experienced remarkable growth, increasing 26% to reach an impressive $982 million in 2022. This surge firmly establishes Retail Media as one of…
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