Fresh from IAB Canada’s Holiday Advertising Skills Lab, the 2025 Winning Holiday Advertising Checklist urges planners to think season-long including Q5, meet shoppers online and in-store, leverage premium CTV for scale, create authentically for Canada’s diversity, and prove incremental lift with baked-in measurement.
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Before we turn our attention to the Holiday Shopping season, we wanted to reflect on back-to-school and how digital media is becoming the “it” channel for back-to-school shopping.
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Canada’s private sector has long operated under the Personal Information Protection and Electronic Documents Act (PIPEDA), which enforces ten fair information principles to govern the collection, use, and disclosure of personal information.
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We spoke with Kaitlin Forbes, Director, Product Marketing at Quantcast, about the evolution of AI in marketing. She explained that artificial intelligence isn’t new, but the fundamental shift is from automation to autonomy.
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Biometrics are moving from hype to real-world use in digital out-of-home (DOOH) and retail media. They’re mainly used for anonymous audience analytics (e.g., presence, dwell, age-range estimation) and sometimes to trigger dynamic creative insertion.
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Made-for-advertising (MFA) content has been a persistent challenge in the programmatic ecosystem, often siphoning ad dollars away from quality publishers and eroding trust in the open internet.
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As the industry heads into a well-earned summer break, IAB Canada reflects on a year marked by remarkable momentum.
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As Summer approaches, IAB Canada is pleased to share a snapshot of our latest advocacy work across the digital advertising and media landscape.
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The UK Information Commissioner’s Office (ICO) has formally recognized the Data Deletion Request Framework (DDRF) in its latest Online Tracking Strategy Update, calling out the specification as a meaningful step forward in improving how deletion and withdrawal requests are handled by third-party digital advertising participants.
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IAB Canada is preparing to launch the 2025 Digital Advertising Salary Survey, and this year’s study is taking a wider lens.
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IAB Canada welcomes the renewed momentum in Canada’s trade discussions with both the European Union and the United States—two key partners in shaping the future of digital markets.
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Content creators are increasingly operating as full-fledged media publishers – building audiences, distributing content, and shaping public discourse.
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