Humans of Digital – Naomi Zhao on Cultural Fluency, Community Storytelling, and the Human Side of Innovation
Humans of Digital features Naomi Zhao, Vice President, Eastward Media
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Humans of Digital – Ryan Fuss on Helping Over Selling, In-Store Innovation and the Future of Retail Audio
Humans of Digital features Ryan Fuss, Chief Revenue Officer, Stingray Advertising
Read MorePreparing for the Agentic Era: IAB Tech Lab Advances New Infrastructure with the User Context Protocol
IAB Tech Lab has introduced the User Context Protocol, a new open standard built for the agentic AI era where intelligent systems rely on fast, interoperable, and privacy-aware signal exchange. Powered by embeddings rather than traditional text-based data, UCP enables more efficient ad selection, real-time intent understanding, and trusted communication across the supply chain. As AI reshapes programmatic decisioning, this new framework offers the modern infrastructure the industry needs, and IAB Canada encourages members to stay engaged as these standards take shape.
Read MoreSetting a New Global Standard: IAB Launches Cross-Industry Attention Measurement Framework
IAB has introduced a new global attention measurement framework, developed with the MRC and CIMM, that brings long-needed clarity to how attention should be defined, validated, and applied across the industry. The new guidelines and marketer playbook give brands, agencies, publishers, and platforms a shared language and practical direction for using attention as a meaningful input alongside delivery and outcome metrics. IAB Canada is proud to support this work as our market moves toward more transparent, accountable, and future-ready measurement practices.
Read MoreRehumanizing Media Sales: Why the Modernized 360 Report Matters More Than Ever
As automation and AI reshape the marketplace, human connection remains essential in media sales. IAB Canada is partnering with Dale Carnegie for a November 18 training session in Toronto that focuses on the relationship and communication skills that help media sellers succeed.
Read MoreUnderstanding Canada’s Evolving CTV Landscape
Canada’s Digital Out of Home (DOOH) market continues to expand, driven by rising programmatic adoption, creative innovation, and growing cross-channel collaboration.
Read MoreDigital Out of Home in Canada: Accelerating Toward Integration and Maturity
Canada’s Digital Out of Home (DOOH) market continues to expand, driven by rising programmatic adoption, creative innovation, and growing cross-channel collaboration.
Read MoreIAB Canada’s Data Morning Vancouver Delivers Big Conversations on Video, Data, and Creativity
The IAB Canada team made it out to Vancouver to host a special morning edition of our Data Night. The morning brought together marketers, publishers, and tech leaders for lively discussions on the evolving video landscape, the meaning of “premium,” and how data is shaping smarter cross-platform strategies.
Read MoreDemystifying Signals
Every ad impression is a data-driven decision made in milliseconds within a fast-paced programmatic ecosystem. Demystifying Signals unpacks the foundational elements that make those decisions possible: the signals flowing through the bid stream.
Read MoreWinning the Infinite Customer Journey: 3 Must-Haves for Canadian Marketers
The traditional customer journey—a predictable, linear path from awareness to purchase—is a relic. Today's Canadian consumer engages in a complex, multi-faceted journey that involves searching, streaming, scrolling, and shopping across countless touchpoints, often simultaneously. In fact, every day, consumers interact with around 130 mobile touchpoints.
Read MorePreserving Integrity in the Age of AI Acceleration
At The Gathering in Banff last week, the conversation about AI and creativity got uncomfortably real… in a human kind of way.
Read MoreEmpowering Canadian SMBs Through Digital: IAB Canada at the Small Business Summit
Last week, IAB Canada had the pleasure of connecting with hundreds of entrepreneurs and business owners at the Small Business Summit, where we proudly showcased our Digital Means Business initiative — a national effort to help small and medium-sized businesses (SMBs) unlock the power of digital advertising.
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