Standardized Privacy as a Competitive Advantage for All

After bracing for the anticipated death of Apple’s mobile IDFA identifier, on June 23rd, Apple unveiled its latest iOS 14 for iPhones and iPads and as expected, the changes are not helpful to advertisers looking to identify when users interact…

Read More

Our Community Supports Diversity

IAB Canada - Our Community Supports Diversity

It is our sincere hope and expectation that 2020 will be remembered among other things, as a pivotal moment of action against passive contributions towards long-present systemic racism and other civic injustices. While we look to policies and movements from…

Read More

IAB Canada Policy Update

With the focus in Ottawa shifting back to the PMO’s mandate letters, things are heating up on a policy front. Here is a short summary of some of our current areas of focus: M2K On Tuesday of this week, IAB…

Read More

Domestic Bubbles – Canadian Consumer Interests Post COVID-19

Last week’s Community Uninterrupted session featured an insightful discussion by Quantcast’s Edmund Loh, Customer Strategic Insights Manager and Sam Gottfried, Senior Sales Manager on Canadian consumer interests as we move into the recovery phases of COVID-19. The presentation boded well…

Read More

IAB Canada Local Media Initiative Gains Momentum

As announced in April, IAB Canada continues to forge ahead with a database that will provide local Canadian content with a fighting chance to compete within the programmatic marketplace. While most advertisers are steering clear of unpredictable content and are…

Read More

Happy Birthday from IAB Canada

Happy Birthday from IAB Canada

In celebration of our awesome country, IAB Canada would like to share amazing facts about the digital landscape as well as Canada’s rich history of innovation. Enjoy eh?…

Read More