The State of Cookie Independence 2022  

It’s been over two years since Google announced the deprecation of third-party cookies, which is slated to take effect in the second half of 2023. When that happens, the cookie, for all intents and purposes, will no longer have a…

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The Impact of Podcast Privacy Restrictions

IAB Tech Lab has released important guidelines on how platform privacy restrictions are impacting the podcasting sector. The comprehensive output sets out to:   present a clear definition of the challenge  describe how privacy mechanisms block audience metrics and their impact on…

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The Science Behind B2B Marketing 

B2B had a notable presence at Cannes this year with a presentation by Linkedin that set the stage outlining the overall growth of the sector. The overall rise in B2B offerings brings with it an inevitable need to reach customers…

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Netflix Flicks the Ad Switch

As Netflix moves full tilt towards developing their ad-supported service tier, they have announced their global technology partner that will be making it all happen. Microsoft has been named their technology and sales partner and given the discussions on the…

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Return on Consent

Salesforce recently released the Fifth Edition of the Connected Customer report, and the results indicate that despite the push for enhanced privacy regulations across borders, consumers are asking for experiences that are uniquely driven by data. While the sentiment around…

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The Next World of Content Creation

After a week steeped in creativity from Cannes, IAB Canada caught up with Katherine Scarrow, the General Manager of Globe Content Studio, the content marketing arm of The Globe and Mail to get her views on the evolution of content. …

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Brand Distribution Through NFTs

For years, marketers have struggled to determine the actual impact of ads on consumer reach and engagement. But the verified transactional nature of NFTs could serve as an antidote. Fundamentally, we buy into brands because we feel that they represent…

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The Modern TV Advertiser – Following the Audience 

On the heels of the 2021 IAB Canada Revenue Survey indicating a steep incline in video ad spending ($1.2B up 20.7%), Comcast has released an insightful report outlining “Actionable Insights for the Modern TV Advertiser”. While the study’s scope is…

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