IABs Taking a Look at Global Rules of Engagement

With “uncertainty” being a major theme in our industry at large, the need for tighter and clearly defined standards is at an all-time high. This is not lost on IABs globally as they turn their attention towards two important initiatives…

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Getting Ready for Sight, Sound & Motion

The IAB Canada crew is getting ready for our next Business of Digital event taking place March 29th in Toronto. Sight, Sound and Motion is all about new and existing opportunities to capture reach through advanced video, audio and other…

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Generation AI

A lot has happened in the past few months and if you blinked, you may have missed one of the ad industry’s most profound growth spurts. From the launch of ChatGPT in Q4 2022 to several fast-following commitments from major…

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IAB Canada Releases Retail Media Guide

As our awareness shifts towards first party data and the key it holds to unlocking the opportunities left for advertisers to address audiences in the next iteration of online advertising, we are focusing our attention on practical applications that can…

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Clean Rooms Unplugged – IAB Canada Data Night Recap

Last week IAB Canada gathered the Toronto community for an intimate, unplugged, no-nonsense spotlight on the latest star of the tech stack – the clean room. While the winter storm of the season was brewing outside, inside was heated with…

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Industry Outlook 2023 – Battening Down the Hatches

A note from IAB Canada President, Sonia Carreno  Last week, the Canadian Chamber of Commerce hosted the Canada 360 Economic Summit. The annual event delves into the current state of the Canadian economy and focuses on issues like business and…

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Data Clean Rooms: Why All the Fuss?

A guest post by Evan Wood, EVP & Chief Strategy Officer, Environics Analytics  At IAB Canada we are putting the finishing touches on our upcoming Data Night– The Uncapped Potential of Clean Rooms – taking place on February 23rd, in…

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On the Road Again

We are packing our bags at IAB Canada for our cross-country trip that has two major cities on the agenda. We can hardly contain our excitement as we prepare to see some familiar faces for two great nights designed to…

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The High Cost of Low Trust

Edelman’s highly anticipated Trust Barometer (in its 23rd year) has been released and business is being put in the hot seat by a demanding consumer set, who are amid a full-blown trust crisis. Add to that the overall vibe at…

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A Precedent-Setting Case for Omni-Channel Consent

An interesting privacy case emerged last week involving Home Depot. The case provides some clear guidance on an area of vulnerability for most retailers around obtaining consent – point of sale. Last week the Office of the Privacy Commissioner of…

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