IAB Canada Celebrates DESA/nabs Positive Disruption

Thoughtful Digital Leadership While the advertising industry starts to show positive signs of recovery from the global pandemic, we are seeing an emergence of services that are designed to work with a more flexible and progressive approach to the business…

Read More

Schools out for Summer – Unless you Work in Privacy

As summer begins to heat up, so are the conversations around Canadian privacy legislation. In Commissioner Daniel Therrien’s 30-page response to ISED’s proposed Bill C-11, he made it clear that he does not like what he sees and believes the…

Read More

Cannes Lions – The Creative Canary in the Coal Mine

Cannes Lions kicks off next week for another year of virtual content that focuses on the hottest trends in advertising. The annual festival celebrates the best creative in the world and unpacks both emerging trends and critical developments coming out of…

Read More

Whiplash from Amendments to the Ontario Election Finances Act

Ontario Government deals a major blow to third party advertisers  This week saw a lot of back and forth on amendments to Ontario’s Election Finances Act (the “Act”) and IAB Canada’s policy team has been paying close attention to the potential impact on the ability for publishers and platforms to offer “political…

Read More

A Big Week for Universal IDs

UID 2.0 Now Open Source through IAB Tech Lab and IAB Canada Releases Guide to Unified IDs   The source code for UID 2.0 has officially landed at IAB Tech Lab. This week, the developer of UID 2.0, The Trade Desk,  announced that they…

Read More

Talent Wanted: Industry Signals the End of the Hiring Freeze

Working remotely for the past 18 months has come with a full slate of operational challenges. Thankfully, sharp pivots and doubled down commitment and investment towards accommodating the “new normal” have paid off. By all accounts, the industry appears to…

Read More

Learning Reimagined – IAB Canada Courses now On-Demand

For over 20 years, IAB Canada has set the bar for standardized digital advertising education in the country. From teaching the fundamentals of interactive ads, to drilling down on programmatic and data, IAB Canada is the number one source of…

Read More

IAB Canada Launches its Diversity & Inclusion Charter

Last year, IAB Canada announced its intention to do more to promote a diverse and inclusive digital media advertising industry in Canada. We took a strong position on industry taxonomy and committed to curating events with participants that more closely…

Read More