Pulse on Policy – From Across the Pond

This month’s policy round up is turning its focus on the EU and some noteworthy developments that we are keeping an eye on in case they venture across borders.  Europe First to Pass AI Data Act  Court Ruling in IAB…

Read More

Booming In-Game Advertising Market Offers Rich Opportunities for Canadian Brands

Canada's in-game advertising industry is experiencing rapid growth, offering marketers a unique channel to reach enormous and captivated audiences. Industry figures underscore this trend, with the market projected to generate US$1.45bn in revenue by 2024 and grow steadily until 2029, presenting rich opportunities for brands across Canada. 

Read More

Yahoo Identity Solutions Prepare Advertisers for Cookie Independence

Another DSP has stepped forward with solutions to help navigate cookie independence. Yahoo recently announced an expansion of its Identity Solutions product suite to include identity testing capabilities directly integrated with Yahoo DSP. These capabilities allow advertisers to simulate and…

Read More

IAB Tech Lab Releases Privacy Sandbox Use Case Analysis

Today, IAB Tech Lab, the global digital advertising technical standards-setting body, released a comprehensive analysis shedding light on the challenges associated with the industry’s adoption of Google’s Privacy Sandbox. The analysis, conducted by IAB Tech Lab’s Privacy Sandbox Taskforce, explores…

Read More