A Collective Effort to Support Local 

The role of local journalism has never been greater than it was over the past two years while Canadians struggled to stay on top of current reporting during a time of major uncertainty. While we have seen a collective cry…

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IAB Canada Celebrates the Diverse Voices Across Canada  

A DEI Working Group Discussion  This week we gathered some of the strongest minds and voices from our DEI Working Group to lead a compelling discussion on Diversity, Equity and Inclusion: Celebrating the Diverse Voices Across Canada.   Mike Fragomeni and…

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The Long Game – Evolved Always-On Strategies 

This week, IAB Canada participated in several discussions that touched on the theme of “always-on” media. While most brands understand the value of keeping the lights on across the calendar year, the term has clearly expanded its meaning. The industry…

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Sheltering Spend Scrutiny with Digital Media

WFA reports concerning numbers this week from their recent study in partnership with Ebiquity that indicates that top advertisers who are responsible for more than $44bn in ad spend are reporting “intense pressure” from finance because of the worrying economic…

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Industry Insights in the Pipeline

It’s data season and we’re gearing up for our upcoming Business of Digital: Report on Data event to close off the year. Research is on the radar for all of our members and IAB Canada is busy on several fronts.…

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The Wisdom Behind Sophi.io and The Globe and Mail

While regulators are busy setting up legislative parameters for Artificial Intelligence, the online ad industry continues to innovate using AI to enhance reach and address the right audiences. National publisher and IAB Canada member The Globe and Mail, has made…

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IAB Canada eCommerce – Full Circle Shopping Recap

This week, IAB Canada held its eCommerce – Full Circle Shopping online event. Several speakers took the stage to share insights on the state of retail marketing and media in Canada. The takeaways from the packed agenda were highly practical…

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Future Gazing: The Role of AI in Advertising 

A conversation with Scibids  Internet ad revenue exceeded 12.3 billion Canadian dollars in 2021, with a staggering 51% of ads being served programmatically (according to our IAB Canada 2021 Ad Revenue Study). But with the impending death of 3rd party…

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Go Canada – The Future of Television

Toronto was a buzz with the Future of Television this week. IAB Canada was on the ground at the event alongside many of our members. The agenda focused on one of the fastest growing mediums in the mix and over…

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