The Lay of the Land

Understanding Canada’s Multicultural Opportunity in 2021 and Beyond  The time has come for marketers to ask themselves whether they can afford to ignore a segment that is equivalent to the entire population of Quebec. 1 in 5 Canadians are ethnic…

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The Cookie is Crumbling – Project Rearc Update

As Project Rearc continues to make strides towards developing long-term industry solutions for the impending death of the cookie, the need for all industry stakeholders to work together has never been greater.   The benefits of an open eco-system with a …

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IAB Canada Policy Hits the Ground Running

An Update on Privacy, Marketing to Kids, Local Media and Elections  Privacy  IAB Canada, as a part of the Business Privacy Group, concluded a series of meetings with representatives from ISI (formerly ISED) to review and discuss the newly proposed…

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Getting Educated on Location-Based Advertising

Ground-breaking Research from Dr. Sy Banerjee  The IAB Canada community continues to be drawn to the subject of location-based advertising. We’ve been tracking the growth of this exciting sector over the past few years and for good reason. With so…

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A Final Note Before We Power Down on 2020…

A note from IAB Canada before you power down for the break ...

Dear IAB Canada Members, Every December, we take the time to reflect on the many highlights that took place throughout the year. While most people on the planet would cite 2020 as “memorable”, for the digital advertising industry specifically, it…

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IAB Tech Lab Further Advances Video Measurement

Open Measurement SDK Scope Now Includes Web Video The Open Measurement SDK is a widely adopted solution from IAB Tech Lab that provides a single, consistent, scalable, and accurate measurement of Impressions and Viewability for web video. IAB Tech Lab…

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Digital Media Terms & Conditions Get an Overhaul

IAB Canada members from the Publisher and Agency Councils worked to develop a set of Standard Terms and Conditions that were intended to offer Media Companies, Advertisers, and their Agencies a standard for conducting business in a manner acceptable to…

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IAB Canada completes the 7th Annual Publisher/Ad Tech Vendor 360

Building Better Vendor/Agency Relationships Last week, IAB Canada presented the Fall 2020 ‘benchmark’ results from our 7th annual “3600 Digital Seller Survey of Canadian Agencies”. The survey looks at the performance of leading publisher and platform ad sellers – both…

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Game-Changing Elements of the CPPA

Since the federal government’s tabling of Bill C-11, the policy team at IAB Canada has been very busy working with our partners and business community to read through and understand the implications of this newly proposed privacy legislation. – the…

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Advertising Built for Kids

This week’s IAB Canada Community Uninterrupted session featured a comprehensive look at the state of marketing to kids online with Kate O’Loughlin, COO from SuperAwesome. O’Loughlin outlined how the internet was not initially built for kids in that it is…

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