Towards Cookie Independence

An On-the-Ground Update on Rearc IAB Canada participates in virtually all working groups and discussions taking place around the world, that are cracking on solutions that will replace digital advertising’s dependence on third party cookies. This complex industry problem has…

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Canadians Dialing up Audio Everywhere

Interest is building quickly over IAB Canada’s next amazing 2-day Audio Everywhere virtual conference, which is fast approaching on October 27 & 28, 1-3pm EST. IAB Canada first became excited about planning this event back in June, when we hosted…

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Adoption is Everything – We see you COVID Alert

IAB Canada urges the use of Privacy Compliant COVID-19 Alert App #flattenthecurve Last week, IAB Canada took part in a discussion with Health Canada and the business privacy community to discuss and raise awareness of the potentially lifesaving COVID-19 Alert…

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Unlocking One More Purchase

How gamification can help brands keep audiences coming back for more At this week’s Community Uninterrupted session, Casey Campbell, Managing Director of Gameloft, North America presented an engaged audience with the power of gamification and the use of gaming elements…

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IAB Canada – Policy Progress Report

Office of the Privacy Commissioner of Canada Releases Annual Report The OPC released its annual report last week. In Commissioner Therrien’s opening remarks he stresses the need for federal privacy laws that are better suited to protecting Canadians in the…

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Audio in Canada

Fine tuning your Media Portfolio with Audio Everywhere Everything old becomes new again, and thanks to the power of digital and the increasingly connected lives of consumers, radio, which has been around since the 1920’s, has been completely revitalized into…

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Moving Towards Cookie Independence Enters Phase Two

An Update on Project Rearc As we edge closer towards cookie independence, the efforts of Project Rearc continue to gain momentum in its quest to harmonize privacy and personalization for digital experiences.The brightest global minds from business, tech and policy…

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6 Take-aways from IAB Canada’s eCommerce Week

IAB Canada spent three days delving into a sector that continues to fuel the digital media economy in Canada and around the world. A wide array of industry experts from all sides of the eCommerce spectrum convened to discuss the…

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IAB Canada eCommerce Week Coverage

IAB Canada eCommerce Week Coverage Written by IAB Canada Community Contributor: Melody Lin September 28, 2020 Day 1 – eCommerce in Canada As holiday shopping season nears, the impact from this year’s pandemic crisis has been profound on eCommerce as…

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