IAB Canada is proud to announce the launch of its first joint initiative with the Retail Council of Canada (RCC) – a nationwide survey aimed at assessing the evolving Retail Media landscape in Canada.
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IAB Canada continues its advocacy regarding the significant concerns raised by the Digital Services Tax (DST) imposed on the digital advertising industry.
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IAB Tech Lab introduces the Attribution Data Matching Protocol (ADMaP), a secure solution for advertisers and publishers to share and measure conversion data without compromising user privacy.
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IAB Canada continues to remain at the forefront of policy developments, and we continue to engage government and advocate for our members and industry. Our current priorities include Bill C-27, The Digital Service Tax (DST), age assurance, and illegal operators in the Ontario online gambling ecosystem. Following are some updates on our actions on those files.
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As digital advertising continues to innovate at a fast pace, staying ahead means not only adopting the latest technologies but also ensuring that our actions align with sustainability goals.
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As the fate of third-party cookies remains uncertain, digital advertisers are getting creative. During a recent IAB Canada Data Night panel discussion, industry leaders shared how unfazed they are by cookie uncertainty.
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In a recent IAB Canada Data Night panel discussion moderated by Kelly Ruston, Director, Legal Counsel for Index Exchange, industry leaders shared insights on how the advertising landscape is evolving towards cookie independence.
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In a lively fireside chat during IAB Canada’s Data Night Toronto: New Frontiers of Addressability, Sonia Carreno, President of IAB Canada and Trevor Cresswell Strategic Partner Manager, Industry Relations at Google, dug into one of the most talked about topics in digital advertising: the future of addressability in a world of diminished but lingering third-party cookies.
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The Roku Video on Demand (VOD) Evolution Report 2025 reveals critical insight into the dramatic shifts in TV streaming as well as how marketers should tune in and take advantage of these developments.
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This week almost 30,000 digital advertising professionals made their way to DMEXCO, one of the world’s largest online advertising and marketing conferences in Cologne, Germany organized by BVDW (IAB affiliate in Germany) and several presenting partners including IAB Europe.
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IAB Canada and Retail Council of Canada (RCC), have announced a strategic collaboration aimed at advancing the digital retail advertising landscape in Canada.
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Today, the digital advertising industry is taking a big step towards better, standardized data privacy practices through substantial developments with the IAB Tech Lab’s Privacy Taxonomy.
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