Artificial intelligence (AI) is poised to bring about positive social changes, yet ensuring its responsible and ethical implementation remains a top priority. TELUS, a leading telecommunications company dedicated to responsible AI practices and member of IAB Canada, recently released its…
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Artificial Intelligence has played an integral role in performance marketing for many years. AI-powered platforms have revolutionized how consumers use search and consequently transformed search advertising. This industry paper explores what marketers need to consider to ensure continued success with…
Read MoreAs Canadian Video-on-Demand (VOD) consumers grow, a new audience category emerges. FlexiVOD enters the lexicon of digital media defined by consumers who change TV streaming habits in response to evolving content offerings and programming needs. Roku shares insights into the…
Read MoreAt the Retail Media Summit held this week by the Path to Purchase Institute, Sonia Carreno, President of IAB Canada, shares pivotal insights into the development of retail media, often hailed as the “third wave” of media. Her session shed…
Read MoreToday, IAB Tech Lab, the global digital advertising technical standards-setting body, released a comprehensive analysis shedding light on the challenges associated with the industry’s adoption of Google’s Privacy Sandbox. The analysis, conducted by IAB Tech Lab’s Privacy Sandbox Taskforce, explores…
Read MoreBill C-27 – Federal Privacy and AI Legislation The fate of Bill C-27 which includes a PIPEDA overhaul (CPPA) and new regulation governing the use of AI (AIDA) is back in the house as the Standing Committee on Industry and…
Read MoreAs we continue to move forward in 2024, brands and marketers seek to be not only relevant but beloved by their audience at every touchpoint, including on digital platforms. TikTok consistently evolves to stay relevant with its diverse communities, and…
Read MoreUpdated January 24, 2024 The Currency of Talent is a consistent area of focus for IAB Canada and the new year brings a lot of things to talk about for the advertising sector. Human resources remain top of mind for…
Read MoreThis week, IAB Tech Lab announced two key developments in the race towards cookie independence which has already kicked off this year. The first is Index Exchange’s contribution of the Privacy Sandbox Demo Tool which will help the industry better…
Read MoreIAB Canada wrapped up a big year of events with the Report on Data event this week in Toronto. With a full house, the headlining presentation was the much-anticipated 2023 Canadian Media Usage Study (CMUST). Presented by Matt Devlin, Managing…
Read MoreIAB Canada held its annual Report on Data event on November 29th, in Toronto. With several presentations focused on the current state of data in Canada, we followed up with the Head of Product, Data, Insights and AdTech at Pelmorex,…
Read MoreCTV in Canada is on the rise. Our latest revenue survey showed a conservative estimate of $658M in 2022 and we expect to see continued growth given the steady uptake in CTVs across the country. One industry leader and IAB…
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