What’s one project, campaign, or achievement you’re most proud of in your career so far?

One of my proudest achievements was leading Postmedia’s transformation from a traditional print media company to a digital and programmatic-first organization. I spearheaded the shift in strategy, built new revenue models, and empowered teams to embrace data and automation—culminating in my appointment as Postmedia’s first female Chief Revenue Officer. 

What’s the best piece of professional advice you’ve ever received?

The best advice I’ve ever received was to lead with clarity and conviction—especially during times of transformation. It taught me that people don’t just follow strategy, they follow belief. 

What excites you most about the future of digital advertising in Canada?

What excites me most about the future of digital advertising in Canada is the convergence of innovation and accountability. We’re entering an era where AI-powered attribution, privacy-first personalization, and retail media are reshaping how we connect with consumers—more intelligently and more responsibly. Canada’s unique regulatory environment and diverse media landscape create the perfect conditions for building a more transparent, inclusive, and performance-driven ecosystem. It’s not just about reaching audiences anymore—it’s about proving impact, respecting data, and driving real business outcomes with integrity 

In your view, what’s the biggest opportunity for our industry right now — and what’s the biggest challenge?

The biggest opportunity in our industry right now is the ability to harness advanced attribution and incrementality measurement to truly understand what’s driving performance across the consumer journey. With better visibility into what works—and what doesn’t—we can optimize investments with precision. The biggest challenge, however, is aligning fragmented data sources and overcoming legacy measurement models that fail to capture the full impact of omnichannel campaigns. Bridging that gap is where the real transformation lies.