IAB Canada has published a new visual explainer that helps advertisers quickly navigate the fundamentals of Retail Media. As the channel gains momentum, the explainer lays out how to activate campaigns across retailer environments, leverage first-party data, and align media with measurable business outcomes. This timely resource is designed to equip advertisers, agencies, and marketers with a clear and concise introduction to one of the fastest-growing channels in digital media today.
Retail Media is reshaping how brands connect with consumers by offering precision targeting, closed-loop measurement, and access to powerful first-party data across onsite, offsite, and in-store channels. As retailers scale their media networks and consumer touchpoints become more commerce-enabled, the opportunity for advertisers has never been greater.
The release of this guide aligns with a surge of interest in Retail Media across Canada, and underscores the urgent need for marketers to engage now. Those who embrace these strategies early will be best positioned to drive business outcomes and secure a competitive edge in an increasingly dynamic marketplace.
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