In 2017, IAB Canada formed a new Audio Advertising Committee. There was immediate interest and the group’s conversations are broad in topic matter. From the rapid evolution of traditional radio broadcasting to digital to the notion of a “screenless” future driven by audio-driven AI, audio advertising is squarely on the radar.
This month IAB Canada launched its first Podcast Episode dedicated appropriately to the subject of audio. We hope you enjoy the content and continue to explore the robust opportunities that exist in digital audio advertising.