IAB Canada is preparing to launch the 2025 Digital Advertising Salary Survey, and this year’s study is taking a wider lens. 

As roles continue to evolve with the introduction of AI and other technologies, we’re expanding our survey to include emerging roles in the sector to get a handle on the shifting talent trends impacting the digital media value chain. We look forward to reporting on base compensation, benefits, and perks across media buying, publishing, ad operations, and other core functions. But this edition will also explore how the changing landscape is redefining talent needs. 

Our industry is navigating talent strategy and IAB Canada’s reporting is helping HR leaders and business owners make informed decisions about how and where to invest in talent. Study participants will receive the final report at no cost. Non-participants may access the report for a fee after it has been distributed. 

We’re inviting members to take part in this important initiative. If you’re interested in joining the Salary Survey, fill out the interest form attached to this message or reach out to us at [email protected].