Last week IAB Europe and IAB Tech Lab released the latest version of the Transparency Consent Framework 2.0 (TCF) which has been developed to facilitate compliance of the GDPR for the digital advertising industry. TCF v2.0 continues to work to increase consumer transparency and choice, management by digital properties of consent and compliance, and industry collaboration that centres on standardisation. Under TCF v2.0, not only can consumers grant or withhold consent but they can also exercise their ‘right to object’ to data being processed. Consumers also gain more control over whether and how vendors may use certain features of data processing (for example, the use of precise geolocation).
Publishers employing TCF v2.0 gain greater control and flexibility with respect to how they integrate and collaborate with their technology partners. New publisher functionality allows them to restrict the purposes for which personal data is processed by vendors on a publisher’s website on a per-vendor basis.
The framework continues to be refined based on industry and local European Data Protection Authority (DPA) feedback – of which there are 28. With hundreds of vendors currently participating, TCF v2.0 is making tremendous traction. Google’s imminent implementation will further drive penetration and help continue to drive improvements and credibility with authorities.
The policy team at IAB Canada just spent two productive days in with both IAB Europe and IAB UK where there has been a lot of activity on this project. We will continue to track developments with our peers in Europe and the UK as we face inevitable amendments to PIPEDA legislation in the coming months. PIPEDA discussions continue this week in Ottawa where IAB Canada will be taking part.
If you have any questions, or would like to join our Privacy Committee, please contact email@example.com