IAB Canada Releases the Advanced TV 2020 Buyer Guide

After an extremely successful Advanced TV Week event earlier this year, we are excited to announce the launch of the IAB Canada 2020 Advanced TV Buying Guide.

With over 60% of all Canadians now streaming TV/video online each month, this space has become ripe with opportunity for advertisers who are looking to reach a captive and engaged audience with highly targeted and customized creative.

Designed as a companion piece, and developed by IAB Canada and the Video Committee members, the guide explores the current Canadian connected TV landscape, terms and definitions used by industry insiders, and provides important information and best practices buyers should consider when planning and executing a connected TV buy.  This guide includes everything you will need to navigate this fast-evolving medium including a directory of suppliers who are currently operating in this space and will continue to be updated on an ongoing basis.

To access the guide click here and to find out how you can be included please reach out to memberships@iabcanada.com