IAB Canada Announces the 2022 Board of Directors

IAB Canada is thrilled to release the new slate of Board of Directors announced at this week’s Annual General Meeting.

Jeff Lancaster, Agency Lead, North America at LinkedIn has been appointed as the new Chairman of the Board of Directors and Gah-Yee Won, Head of Media Innovation and Growth at Intuit, was appointed as Secretary on the Executive Committee.

“It has been an honour to work with both Sonia and the IAB Canada Board of Directors over the past four years” said Andrew Saunders, outgoing Chairman.  “Together we have strived to provide greater leadership and value to our members through driving policy change, technical solutions and ensuring all voices are heard and supported to encourage a healthy digital ecosystem. As we move into the next phase of our ever-changing industry, the organization is well positioned to continue its leadership role in championing the strengths and capabilities of the largest communication medium in the country. The board, the association and industry are in great hands with the new Chairman, Jeff Lancaster, who brings a wealth of experience and knowledge to help IAB Canada continue to propel the industry forward.”

Newly appointed Board Directors include:

“We are proud to have such a diverse Board of Directors supporting the association and shaping its future. Representation across all stakeholder groups is critical as we embark on game-changing strategies for the industry. All stakeholders in our value chain should be leaning in at this important time in our industry as we face tightening regulations, new technologies and means to address audiences. Our new Board of Directors sets us up for success on all fronts”, said Sonia Carreno, President of IAB Canada.

Brad Jeffrey, Managing Director, Canada at Index Exchange

Ivan Pehar, Country Manager at Spotify Canada

Tina Barnes, General Manager, Canada at The Tradedesk

Andrew Myers, Head of Advanced Advertising at Rogers Media

Erin McGrath, Director, Customer Marketing at Scotiabank

Florence Butihen, Director, Digital Investments at Omnicom

IAB Canada, the voice of the online advertising industry in Canada, provides its members with thought leadership, research, advocacy, training, networking, and best-in-class tech solutions that are designed to promote the responsible growth of the online advertising sector. 

“Having worked across different disciplines within media and marketing, I have been able to experience first-hand the vital role that IAB Canada plays in driving the industry forward,” said Lancaster. “There has never been a more important time to be part of IAB as the industry is going through a tremendous reset and reinvention. I look forward to working alongside IAB Canada President Sonia Carreno, the Board of Directors, and IAB Canada members to help guide this industry forward and to continue to ensure that we create vibrant marketplaces that foster innovation and collaboration”, said Jeff Lancaster, Senior Agency Lead at LinkedIn North America and newly appointed Chair of IAB Canada.

The new Board convenes in February 2022 with the industry’s top priorities on the agenda.