The Most Comprehensive Canadian Digital Media Buying Guide of its Kind
IAB Canada is very excited to announce the imminent release of a – first of its kind Publisher Media Kit, to demonstrate the vast scope and range of publisher offerings available to buyers today.
The robust industry media kit is designed to serve as a helpful resource to media buyers and planners (be it agency or marketer) looking to better understand the incredible opportunities available to them across three different categories:
- Advertising Capabilities: AR/VR, Audio, DOOH, Live Video, +more
- Buying Criteria: Brand lift surveys, ads.txt compliant, contextual targeting, +more
- Verticals: Automotive, Health, News/Information, +more
The media kit represents an important step forward in the promotion of online advertising in Canada and acts as a way to showcase ‘what’s possible’ from a creative and campaign planning standpoint, serving as a helpful reference guide for those exploring new opportunities and partnerships.
The kit will be made available at our Business of Digital – Report on Data Event November 28th, 2018
If you are interested in being included in the guide, please reach out to Laura Ferron (LFerron@IABCanada.com), and check back often – as more IAB member companies get involved!