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Digital Out-of-Home (DOOH) advertising is a growing area of interest for marketers in Canada, whether as a standalone strategy or an extension of existing media plans. To unlock its full potential and drive brand success, it’s crucial to understand the…

This page contains a series of useful guides, links and information, developed by IAB with help from our Working Groups and like-minded members, to help industry navigate social responsibility. IAB Canada is committed to building towards a sustainable online advertising…

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Please find below a copy of the English and French rules for the 360 Digital Media Survey 360 Digital Survey Rules – English 360 Digital Survey Rules – French…

Consumer Data Platform (CDP) Guide The purpose of this guide is to provide information to the online advertising industry on CDP’s, outlining its key purpose, critical components, individual features as well as introduce our community to some of the options…

This page contains a series of useful guides developed by IAB Canada with the help of our Working Groups to be used as tools to help navigate the deprecation of the cookie. Moving Towards Cookie Independence An IAB Canada Guide…

Consent Management Platform (CMP) Guide The purpose of this guide is to provide information to the online advertising industry on CMP’s, outlining its key purpose, critical components, individual features as well as introduce our community to some of the options…

According to Comscore, mobile accounted for 71.3% of time spent on digital media in 2019. As Canadians shift to higher frequency of mCommerce transactions, ad revenue dollars are quickly following suit. IAB Canada’s Mobile Committee is proud to release the…

An Invitation to Help Move Towards Cookie Independence with Global Project Rearc IAB has initiated “Project Rearc”, a global initiative designed to get stakeholders across the digital advertising and media supply chain working together to re-architect digital marketing in a…

Community Uninterrupted Webinar Recap In case you missed one of our “Community Uninterrupted” discussions, webinar recordings can now be found in the IAB Canada Knowledge Centre. If you require your login credentials, please email [email protected] To access our list of…

Resources available during COVID-19 IAB Canada is working to provide our members as much support and access to information as possible during this time of crisis. We will continue to update this list of resources as new details become available.…