Resources available during COVID-19 IAB Canada is working to provide our members as much support and access to information as possible during this time of crisis. We will continue to update this list of resources as new details become available.…

NEWLY RELEASED: Canadian Podcast Report | Triton Digital – June 2024 IAB Canada Digital Audio Buyers and Seller Checklist – November 2023 Access Audio: An IAB Canada Quick Start Guide to Investing in Digital Audio. An IAB Canada Committee Industry…

Attribution is the process of identifying a set of user actions (“events”) across screens and touch points that contribute in some manner to a desired outcome, and then assigning value to each of these events. While there are many industry…

IAB User-Generated Content for Marketing and Advertising Purpose guide. Click here.…

It is clear that the growth in digital media investment is directly linked to its unique relationship to data. The industry knows that effective digital media execution demands rigorous analysis of data at all stages of planning and buying. The…

In early 2018 at the IAB Annual Leadership Meeting, IAB announced a paradigm-shifting thesis to capture, explain and understand an “enduring shift in the way the consumer economy operates”, a shift from a century old “indirect brand economy” to a…

To view the Branded Content Guide, click here. As brands continue to identify new ways to engage with their consumer, the idea of Branded Content remains an area of interest, exploration and even, hesitancy. With questions like: how do I…

The first of its kind Publisher Media Kit is Canada’s own comprehensive Digital Media Buying Guide, set to demonstrate the vast scope of IAB Canada Publisher offerings available to media buyers and planners – today! Designed as a helpful resource…

The IAB Tech Lab announced the formation of the Blockchain Working Group on September 18, 2017 under the leadership of Richard Bush, President, NYIAX, and Michael Palmer, Director, GroupM. Thanks to all the hard work of the working group, the…

The Who, What, Why, When and How of AR/VR + a glossary of terms. Click here to download IAB Canada’s Guide to AR/VR 2018  …

IAB Canada Glossary of Terms IAB Canada Glossaire des Termes…

SocialMedia-Glossary-English…