Last week, IAB Tech Lab released the updated Ad Format Guidelines for Digital Video and CTV. This critical output was delivered in response to the rapid evolution in the video landscape since they were first launched in 2016. With the increased complexity around higher screen resolutions and the varied screen sizes of mobile devices, this 2022 release aims to address these challenges by bringing more standardization of ad formats to the industry.
The new guidelines outline details like file size, resolution and bitrate among other specifications and apply to common players and TV ratios. The new specs also include guidance on generating the multiple files needed to help improve “intelligent” creative selection in programmatic cross-screen placement
“This is a welcome release to the industry as the supply chain advances its capabilities in Dynamic Ad Insertions (DAI) over the coming months and years,” said Sonia Carreno, President, IAB Canada “this output provides frequently sought for guidance to advertisers as they look to deliver efficiencies in video ads”.