Canada’s Digital Out of Home (DOOH) market continues to expand, driven by rising programmatic adoption, creative innovation, and growing cross-channel collaboration.
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The IAB Canada team made it out to Vancouver to host a special morning edition of our Data Night. The morning brought together marketers, publishers, and tech leaders for lively discussions on the evolving video landscape, the meaning of “premium,” and how data is shaping smarter cross-platform strategies.
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Every ad impression is a data-driven decision made in milliseconds within a fast-paced programmatic ecosystem. Demystifying Signals unpacks the foundational elements that make those decisions possible: the signals flowing through the bid stream.
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The traditional customer journey—a predictable, linear path from awareness to purchase—is a relic. Today's Canadian consumer engages in a complex, multi-faceted journey that involves searching, streaming, scrolling, and shopping across countless touchpoints, often simultaneously. In fact, every day, consumers interact with around 130 mobile touchpoints.
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At The Gathering in Banff last week, the conversation about AI and creativity got uncomfortably real… in a human kind of way.
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Last week, IAB Canada had the pleasure of connecting with hundreds of entrepreneurs and business owners at the Small Business Summit, where we proudly showcased our Digital Means Business initiative — a national effort to help small and medium-sized businesses (SMBs) unlock the power of digital advertising.
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Humans of Digital features Walder Amaya, CEO, Apex Mobile Media ULC
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Search is no longer just keywords and blue links. AI is rapidly transforming how people find and act on information. Users are turning to conversational assistants like Perplexity, Claude, and Brave Search, where answers, recommendations, and even transactions happen within the interface.
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Voice-enabled AI is reshaping how people search, shop, and engage with media. Audio is emerging as the most natural interface for this shift. The new IAB Global report, Advertising’s Interactive Audio Future (October 2025), offers a timely look at how conversational technology is creating new marketing opportunities.
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On November 18th, IAB Canada is teaming up with Dale Carnegie for an exclusive, unplugged seminar that will reignite the spark in Canada’s media sales community.
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Canada’s retail media landscape is evolving at record speed, propelled by omnichannel shopping behaviours, loyalty ecosystems, and data collaboration capabilities that stretch far beyond traditional media placements.
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IAB Canada’s latest Internet Advertising Revenue Survey and Forecast projects another year of solid growth for the Canadian digital advertising market — with revenues expected to reach $21.2 billion in 2025, up from $18.2 billion in 2024.
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