Cannes Lions 2025 – A Quick Guide for IAB Canada Members
As the 72nd Cannes Lions Festival approaches (June 16–20), we’ve pulled together a quick guide to help IAB Canada members navigate the week.
Read MoreAs the 72nd Cannes Lions Festival approaches (June 16–20), we’ve pulled together a quick guide to help IAB Canada members navigate the week.
Read MoreState of the Nation 2025 in Toronto was more than just a conference; it was a real-time glimpse into the future of Canadian digital advertising. Here’s a look at the pivotal conversations and insider insights.
Read MoreThe IAB Tech Lab has launched a new global initiative aimed at modernizing the infrastructure behind programmatic advertising. The Containerization Project is designed to tackle growing complexity in the supply chain and create a more efficient and scalable framework for real-time bidding (RTB).
Read MoreAs AI transforms the way people discover and consume information, it is also changing how publisher and brand content appears online.
Read MoreCanada’s digital media industry has evolved from early experimentation to a vital pillar of our economy.
Read MoreAt a time when economic anxiety runs high and public trust runs low, consumer behaviour is evolving in ways that are deeply emotional, values-driven, and—increasingly—political.
Read MoreAt Interact 2025 in Brussels last week, it became clear that European stakeholders are using creativity, AI, and collaborative frameworks not just to adapt to change, but to shape it. For Canadian marketers, policymakers, and media partners, there’s real value in watching how Europe is moving.
Read MoreIn the past year, the creator economy has leapt into the mainstream. Influencer marketing budgets are on track to grow by 14 percent in 2025, pushing total spend above $9 billion.
Read MoreAhead of the June 30th payment deadline, IAB Canada is making a final appeal to the federal government to repeal the Digital Services Tax (DST) – or at a minimum, remove its retroactive application to January 1st, 2022.
Read MoreIAB Canada was thrilled to participate in the IAPP’s 25th Anniversary Conference this week in Toronto. As Canada faces rising global competition, fast-moving AI innovation, and increasing privacy risks, public and private sector leaders are being called to respond with practical, forward-looking solutions.
Read MoreIAB Canada has published a new visual explainer that helps advertisers quickly navigate the fundamentals of Retail Media.
Read MoreAttention is quickly becoming the name of the game as marketers and media buyers seek meaningful ways to evaluate advertising performance beyond traditional reach and impression metrics. With growing demand for more relevant, outcome-based signals, attention is emerging as a key component in the shift toward new media currencies.
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