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News

Apr 2, 2025

Navigating Retail Media in a Tariff Storm 

As geopolitical tensions flare and a renewed U.S.–Canada trade conflict escalates, the retail landscape is bracing for a storm.

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Mar 20, 2025

IAB Tech Lab Introduces Trusted Server, to Help Publishers Regain Control of Digital Advertising Amid Browser Lockdowns

IAB Tech Lab, announced today the launch of Trusted Server. This new open-source server-side ad management framework gives publishers complete control over ad monetization in an era of increasing browser restrictions and signal loss.

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Mar 13, 2025

IAB Tech Lab Expands OpenRTB with Extended Content Identifiers 

IAB Tech Lab has announced a significant update to OpenRTB, introducing Extended Content Identifiers (ECI) to enhance transparency and efficiency in programmatic advertising.

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Mar 12, 2025

The Future of Connected TV Advertising in Canada: Insights from IAB Canada’s Data Night

Connected TV (CTV) took center stage at IAB Canada’s Data Night Toronto featuring key players from Roku, Yahoo DSP, Corus Entertainment, Rogers Sports & Media, KINESSO, and Magnite. The event explored shifting audience behaviors, the complexities of addressable audiences, and innovations in data-driven advertising.

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Mar 6, 2025

IAB Canada Reflection on Trump Tariffs Impact to Canadian Digital Advertising 

As Trump's tariffs drive up costs and strain budgets, the Canadian digital advertising industry must adapt, innovate, and assert its vital role in sustaining businesses and economic growth.

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Mar 6, 2025

IAB Tech Lab Moves to Advance Secure Matching & Measurement for Data Clean Rooms 

IAB Tech Lab’s latest initiatives focus on establishing interoperable standards that enable secure, privacy-preserving data collaboration within clean rooms.

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Mar 6, 2025

Empowering Digital Talent – IAB Canada at the Toronto Career Fair 

IAB Canada was proud to take part in the Career Fair Canada event in Toronto last week. We had the opportunity to connect with aspiring professionals and showcase the exciting possibilities within digital advertising.

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Mar 6, 2025

IAB Canada Releases Oh! The Impressions you can make with DOOH

IAB Canada’s Digital Out-of-Home Committee has developed a visual explainer showcasing the power of DOOH.

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Feb 20, 2025

The Mobile Gaming Ecosystem: How Brands Can Win in 2025 and Beyond

The gaming industry is evolving at a rapid pace, but one thing remains clear: mobile gaming is dominating the ecosystem.

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Feb 20, 2025

Harmonizing Retail Media – A New Playbook on the Impact of In-Store Audio Advertising in Canada 

IAB Canada is proud to unveil the Harmonizing Retail Media: The 2025 In-Store Audio Playbook, a collaborative research initiative with Leger and Stingray Advertising.

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Feb 20, 2025

IAB Canada – Setting Out to Attract New Talent 

IAB Canada is thrilled to support the online advertising industry’s talent recruitment efforts by participating in the upcoming Career Fair Canada in Toronto.

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Feb 6, 2025

What CMOs Need to Know – Notes from the IAB ALM Insights Vault 

At IAB ALM last week, IAB’s VP, Measurement, Addressability & Data Center Angelina Eng sat with Randy Browning, President of Night Market.

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