Humans of Digital – Melissa Savage on Collaboration and Canada’s Retail Media Future
Humans of Digital features Melissa Savage, Director, Media at Air Miles
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Humans of Digital – Joanne Crump on Creativity, Community and Canada
Humans of Digital features Joanne Crump, EVP international Media at Active International
Read MoreIAB Canada’s Data Night: Industry Gets Real on Premium Video
IAB Canada’s Data Night in Toronto was electric. Data Night once again proved why it’s become the gathering place for Canada’s digital media leaders.
Read MoreIAB Canada Launches ‘Digital Means Business’ to Power the Engine of Canada’s Economy
IAB Canada has launched Digital Means Business, a national hub offering resources, training and access to Canadian media platforms to help small businesses unlock measurable growth and compete globally through digital advertising.
Read MoreIAB Canada’s 2025 Winning Holiday Advertising Check List
Fresh from IAB Canada’s Holiday Advertising Skills Lab, the 2025 Winning Holiday Advertising Checklist urges planners to think season-long including Q5, meet shoppers online and in-store, leverage premium CTV for scale, create authentically for Canada’s diversity, and prove incremental lift with baked-in measurement.
Read MoreDigital Rocks for the Canadian Back-to-School Shopper -Vividata reports
Before we turn our attention to the Holiday Shopping season, we wanted to reflect on back-to-school and how digital media is becoming the “it” channel for back-to-school shopping.
Read MorePrivacy Regulation Is Reshaping How Data Is Collected
Canada’s private sector has long operated under the Personal Information Protection and Electronic Documents Act (PIPEDA), which enforces ten fair information principles to govern the collection, use, and disclosure of personal information.
Read MoreAutonomous AI: The Next Evolution in Performance Marketing
We spoke with Kaitlin Forbes, Director, Product Marketing at Quantcast, about the evolution of AI in marketing. She explained that artificial intelligence isn’t new, but the fundamental shift is from automation to autonomy.
Read MoreOPC Takes Aim at Biometrics – What Canadian Advertisers Need to Know
Biometrics are moving from hype to real-world use in digital out-of-home (DOOH) and retail media. They’re mainly used for anonymous audience analytics (e.g., presence, dwell, age-range estimation) and sometimes to trigger dynamic creative insertion.
Read MoreStopping the “Made for Ads” Trap Before It Starts
Made-for-advertising (MFA) content has been a persistent challenge in the programmatic ecosystem, often siphoning ad dollars away from quality publishers and eroding trust in the open internet.
Read MoreIAB Canada Mid-Year Recap
As the industry heads into a well-earned summer break, IAB Canada reflects on a year marked by remarkable momentum.
Read MoreIAB Canada Summer Policy Round-Up
As Summer approaches, IAB Canada is pleased to share a snapshot of our latest advocacy work across the digital advertising and media landscape.
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