IAB Europe held its annual Interact conference in Milan last week. The event brought together a broad network of European stakeholders to address serious questions about the digital advertising industry with sharp discussions.
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IAB Canada presents the latest findings from our 2024 State of Digital Out of Home (DOOH) in Canada Barometer Report. This comprehensive report, developed through insights from a dedicated DOOH Committee with input IAB Canada's buy-side members, highlights the growing importance and potential of DOOH in modern digital media strategies.
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For the past 10 years, IAB Canada's 360 Study has been an essential resource for Canada's leading digital media sellers. This annual report goes beyond vanity metrics, giving you the intel on what advertisers ACTUALLY want.
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Google’s Privacy Sandbox rollout is delayed until early 2025. While the clock’s ticking slower, here’s how advertisers, agencies, and adtech can make the most of this extended timeline.
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Google may have hit the snooze button on phasing out third-party cookies, but the digital ad world isn't hitting pause. Case in point: the IAB Tech Lab's Rearc Addressability and PETs Working Group just dropped the ID Solutions Guidance.
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The recent Enterprise Event rallied the Canadian digital advertising community to tackle the industry's most pressing challenges. Held at Toronto's iconic The Great Hall, the event fostered collaborative discussion with IAB Canada members as well as panel discussions led by industry leaders.
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Connected TV (CTV) has emerged as a way for advertisers to interact with these customers in a way that allows them to not only reach but connect with audiences through quality content. A recent report from Kantar and Amazon Ads titled "Connected Consumers Canada" highlights the growth and engagement of the CTV audience, and emphasizes the importance of connecting with customers with the right message at the right time.
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The fate of C-27 has seen some productive progress within the INDU Committee who are knee deep into the clause-by-clause examination of the Bill. Meanwhile south of the border the US the privacy patchwork continues to grow with 16 enacted state laws and upwards of ten more states working to pass their own legislation.
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Google has announced further delays in the deprecation of third-party cookies and will not be moving forward until early 2025.
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In the fast-paced world of digital advertising, there's a rapid evolving definition behind “sustainability”. Looking through the environmental lens, one looming challenge that can't be ignored is the carbon emissions tied to advertising online.
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In an increasingly privacy-conscious landscape, striking the delicate balance between impactful digital marketing and protecting user's privacy has become a significant challenge. How do we reconcile targeted advertising with the growing demand for user privacy?
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In a recent online interview with ME +ai’s Liz Oke, Sonia Carreno, President of the Interactive Advertising Bureau of Canada, spoke about the profound influence of artificial intelligence (AI) on marketing and marketing education. With nearly a decade of dedicated…
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