This week the Ontario Government launched a public consultation and discussion paper to solicit input on a new private sector data protection law for Ontario. To date, BC and Quebec are the only two provinces who have passed their own…
Read MoreCanadian fan base continues to grow providing huge opportunity for brands online. eSports continues to see significant growth in Canada as a revenue-generating entertainment vehicle. With organized tournaments, regional and international teams and a highly engaged fanbase, a whole new…
Read MoreCatching up with Enthusiast Gaming As eSports has gone from quietly gaining momentum to crossing the threshold into mainstream in Canada and the Globe, we felt it was time to catch up with an expert in this space. Robert Rames,…
Read MoreWorking Together to Address a need for Transparency in Programmatic Advertising Programmatic advertising is integral to powering premium journalism in a time where keeping informed on important issues is more critical than ever. Having grown significantly over the past 10…
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IAB Europe, in partnership with IAB Tech Lab, announced today the launch of IAB Privacy Lab, a new service to support National IABs, such as IAB Canada, in the development of privacy, data protection, legal compliance and self-regulation standards, within…
Read MoreAfter bracing for the anticipated death of Apple’s mobile IDFA identifier, on June 23rd, Apple unveiled its latest iOS 14 for iPhones and iPads and as expected, the changes are not helpful to advertisers looking to identify when users interact…
Read MoreEnhanced Publisher Security – IAB Tech Lab Releases SafeFrame 2.0 Secure Ad Container This week, SafeFrame 2.0 was released for public comment for a 60-day period until September 28. SafeFrame is an API specification that was last upgraded in 2014…
Read MoreAfter an action-packed immersion into Advanced TV last week, we caught up with Roku’s Director of Ad Measurement, Gaurav Shirole, and asked some follow up questions about the streaming future of TV. We wanted to get a sense of what…
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It is our sincere hope and expectation that 2020 will be remembered among other things, as a pivotal moment of action against passive contributions towards long-present systemic racism and other civic injustices. While we look to policies and movements from…
Read MoreOver the past four days we’ve explored the rapidly evolving advanced television landscape with 30+ industry leaders from the broadcasting, agency, ad tech and research community. As we listened throughout the week, one thing became clear, the lines between digital…
Read MoreWith the focus in Ottawa shifting back to the PMO’s mandate letters, things are heating up on a policy front. Here is a short summary of some of our current areas of focus: M2K On Tuesday of this week, IAB…
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IAB Canada has a long history of bringing people together to crack on digital industry issues, and we’ve seen firsthand that meaningful progress depends on diverse participation across the board. From our foundational councils and committees to a broad range…
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