No AI Here

The Canadian media and marketing industry is alive with dynamic talent, innovation and design thinking. Underpinning our industry, is an impressive group of legendary individuals who have dedicated their careers to the pursuit of excellence but also contribute generously both…

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Benchmarking Progess on DEI in Advertising

IAB Canada continues to support Diversity, Equity, and Inclusivity in the online advertising sector. By modifying taxonomies to better reflect what we are describing in our market (ie. blocklists and allow lists), encouraging our members to put forward diverse talent…

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IABs Taking a Look at Global Rules of Engagement

With “uncertainty” being a major theme in our industry at large, the need for tighter and clearly defined standards is at an all-time high. This is not lost on IABs globally as they turn their attention towards two important initiatives…

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Getting Ready for Sight, Sound & Motion

The IAB Canada crew is getting ready for our next Business of Digital event taking place March 29th in Toronto. Sight, Sound and Motion is all about new and existing opportunities to capture reach through advanced video, audio and other…

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Generation AI

A lot has happened in the past few months and if you blinked, you may have missed one of the ad industry’s most profound growth spurts. From the launch of ChatGPT in Q4 2022 to several fast-following commitments from major…

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IAB Canada Releases Retail Media Guide

As our awareness shifts towards first party data and the key it holds to unlocking the opportunities left for advertisers to address audiences in the next iteration of online advertising, we are focusing our attention on practical applications that can…

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Clean Rooms Unplugged – IAB Canada Data Night Recap

Last week IAB Canada gathered the Toronto community for an intimate, unplugged, no-nonsense spotlight on the latest star of the tech stack – the clean room. While the winter storm of the season was brewing outside, inside was heated with…

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