Yesterday, the White House announced the dreaded new round of tariffs which were framed as retaliatory and strategic responses to what the U.S. deems “unfair” trade practices from a range of international partners, including Canada. The full scope of damage…
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Canada’s population is evolving, and multicultural communities are shaping the future of advertising.
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As we gear up for the upcoming federal election, IAB Canada has re-engaged with Elections Canada to ensure our members are well-prepared and aligned with current regulatory expectations.
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As geopolitical tensions flare and a renewed U.S.–Canada trade conflict escalates, the retail landscape is bracing for a storm.
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IAB Tech Lab, announced today the launch of Trusted Server. This new open-source server-side ad management framework gives publishers complete control over ad monetization in an era of increasing browser restrictions and signal loss.
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IAB Tech Lab has announced a significant update to OpenRTB, introducing Extended Content Identifiers (ECI) to enhance transparency and efficiency in programmatic advertising.
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Connected TV (CTV) took center stage at IAB Canada’s Data Night Toronto featuring key players from Roku, Yahoo DSP, Corus Entertainment, Rogers Sports & Media, KINESSO, and Magnite. The event explored shifting audience behaviors, the complexities of addressable audiences, and innovations in data-driven advertising.
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As Trump's tariffs drive up costs and strain budgets, the Canadian digital advertising industry must adapt, innovate, and assert its vital role in sustaining businesses and economic growth.
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IAB Tech Lab’s latest initiatives focus on establishing interoperable standards that enable secure, privacy-preserving data collaboration within clean rooms.
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IAB Canada was proud to take part in the Career Fair Canada event in Toronto last week. We had the opportunity to connect with aspiring professionals and showcase the exciting possibilities within digital advertising.
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IAB Canada’s Digital Out-of-Home Committee has developed a visual explainer showcasing the power of DOOH.
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The gaming industry is evolving at a rapid pace, but one thing remains clear: mobile gaming is dominating the ecosystem.
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