IAB Canada Launches Digital Advertising Salary Survey 2025
IAB Canada is preparing to launch the 2025 Digital Advertising Salary Survey, and this year’s study is taking a wider lens.
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Shaping Canada’s Digital Future: Trade, Tax, and Policy on the Global Stage
IAB Canada welcomes the renewed momentum in Canada’s trade discussions with both the European Union and the United States—two key partners in shaping the future of digital markets.
Read MoreCanada’s Creator Economy: From Side Hustle to Structural Force
Content creators are increasingly operating as full-fledged media publishers – building audiences, distributing content, and shaping public discourse.
Read MoreThe Dawn of Pay-Per-Crawl Triggers AI and Monetization Standards
Cloudflare’s latest launch and IAB Tech Lab’s Content Ingest API mark a turning point for fair use in the age of generative AI.
Read MoreGaming Is a Full-Funnel Strategy
Key Insights from Dentsu’s Global Report and IAB’s Measurement Framework Signal a Turning Point in Gaming Advertising for Brands
Read MoreCanada to Rescind Digital Services Tax: A Positive Turn for Trade and Cooperation
In a significant reversal announced late Sunday, the Government of Canada has confirmed it will rescind the Digital Services Tax (DST) that was set to take effect Monday. This development follows sustained stakeholder engagement and reflects a broader desire to…
Read MorePolicy Summer Reading List – An Educated Glimpse into Privacy & AI Policy to Come
This week, The Treasury Board of Canada Secretariat updated its Directive on Automated Decision-Making, outlining rigorous standards for transparency, fairness, and oversight of AI systems used in federal administrative decisions. While the directive applies specifically to government institutions, we may be…
Read MoreCelebrating Canada
To mark Canada Day, we’re celebrating with a bold visual look at Canadian innovations that shape the future of digital media and advertising.
Read MoreLuxury Retail in Canada – Insights from Globe Media Group’s 2025 Reader Study
A recent Luxury Retail Trends report from Globe Media Group (2025) offers a timely snapshot of how Canadian luxury consumers are engaging with media and making purchasing decisions and it signals key opportunities for brands and advertisers in this space.
Read MoreBold Ideas from Cannes Lions 2025: B2B 201 – The Social Operating System Behind Every Business Decision
B2B marketing has long been seen as the less exciting cousin of the fast-paced consumer-facing counterpart. It’s been approached as a highly rational, linear and data-driven purchase cycle.
Read MoreBold Ideas from Cannes Lions 2025: Joy as a Strategy
Day three at Cannes was jammed with alternative thinking, exciting announcements and another load of insights to bring back to the industry. In today’s meditation, I homed in on a beautiful through line. “Joy” as a strategic play.
Read MoreBold Ideas from Cannes Lions 2025: Purpose in Practice – How Brands Are Fueling Real-World Innovation
The session opened with two stark facts – half the world still lacks access to basic healthcare and one in four people don’t have safe drinking water.
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