The UK Information Commissioner’s Office (ICO) has formally recognized the Data Deletion Request Framework (DDRF) in its latest Online Tracking Strategy Update, calling out the specification as a meaningful step forward in improving how deletion and withdrawal requests are handled by third-party digital advertising participants.
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IAB Canada welcomes the renewed momentum in Canada’s trade discussions with both the European Union and the United States—two key partners in shaping the future of digital markets.
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Content creators are increasingly operating as full-fledged media publishers – building audiences, distributing content, and shaping public discourse.
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Cloudflare’s latest launch and IAB Tech Lab’s Content Ingest API mark a turning point for fair use in the age of generative AI.
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Key Insights from Dentsu’s Global Report and IAB’s Measurement Framework Signal a Turning Point in Gaming Advertising for Brands
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As the 72nd Cannes Lions Festival approaches (June 16–20), we’ve pulled together a quick guide to help IAB Canada members navigate the week.
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State of the Nation 2025 in Toronto was more than just a conference; it was a real-time glimpse into the future of Canadian digital advertising. Here’s a look at the pivotal conversations and insider insights.
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The IAB Tech Lab has launched a new global initiative aimed at modernizing the infrastructure behind programmatic advertising. The Containerization Project is designed to tackle growing complexity in the supply chain and create a more efficient and scalable framework for real-time bidding (RTB).
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As AI transforms the way people discover and consume information, it is also changing how publisher and brand content appears online.
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Canada’s digital media industry has evolved from early experimentation to a vital pillar of our economy.
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At a time when economic anxiety runs high and public trust runs low, consumer behaviour is evolving in ways that are deeply emotional, values-driven, and—increasingly—political.
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At Interact 2025 in Brussels last week, it became clear that European stakeholders are using creativity, AI, and collaborative frameworks not just to adapt to change, but to shape it. For Canadian marketers, policymakers, and media partners, there’s real value in watching how Europe is moving.
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