The Picture is Clear with ACR Technology

The number of Smart TVs in Canadian households is rapidly growing, and the amount of TV viewership data potentially available via automatic content recognition (ACR) has risen accordingly. True to its name — ACR is a technology that can be used…

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Digital Reach Gets a Makeover

This week’s Business of Digital “Digital for Reach” event left the Canadian online advertising community with a lot to think about and to celebrate. While the industry works against the cookie clock to re-vamp the ecosystem to enable a privacy-first…

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